The Boston Globe is giving iPads, projectors and free Boston Globe digital subscriptions to local public school classrooms in a digitally reimagined version of the Newspapers In Education program.
A major goal of longstanding NIE efforts has been to hook young readers on the print habit by dropping off free newspapers in schools and incorporating their content in lesson plans.
But that logic has faltered in recent years, the Globe's Robert Saurer told me.
"We kind of walked away from NIE a little bit -- we didn't know what to do with it. We didn't really believe that a 10- or 15-year-old reading print in school is going to continue on later to be a print reader in their 20s and 30s," said Saurer, who is director of customer experience and innovation. "But a digital Globe reader in schools today might, in fact, turn into a digital Globe reader in their 20s and 30s." (more...)
Seattle Times | iTunes
At the end of each year, The Seattle Times chooses its Pictures of the Year to feature in online galleries and its weekly print magazine.
This year it added something new -- a $2.99 e-book for iPads that lets readers swipe and tap through the full-screen immersive images.
Pew
"In the growing realm of mobile news, men and the more highly educated emerge as more engaged news consumers," says a new report on the demographics of mobile news from the Project for Excellence in Journalism. The report continues:
While they are much lighter news consumers generally and have largely abandoned the print news product, young people get news on mobile devices to similar degrees as older users. And, when getting news through apps, young people say they prefer a print-like experience over one with high-tech or multi-media features.
In fact, most of the people (58 percent) who read news on tablets prefer to see a print-like reading experience, while 41 percent want a more high-tech interactive experience with audio, video and graphics.
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The publisher of News Corp.’s The Daily said earlier this year that the iPad-only publication might need a few more years to be profitable. Today the company announced it won’t get that chance.
So if you're a Times subscriber you can now access its content on your iPad through the main NYTimes for iPad app, The Collection fashion and style app, the Flipboard app, plain old nytimes.com in the Safari browser, the experimental Skimmer Web app and now the new tablet Web app at App.NYTimes.com.
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Last December, the nonprofit news magazine about the American West sent an unusually honest press release about its new digital subscription plan and iPhone app. The news release quoted reader feedback that the new product "sucks," and admission that the publication "turned to highly underpaid coders" to build the iPhone app. But hey, it's a start.
Now HCN is out with its first iPad app, accompanied by this mockumentary about readers picketing the office with slogans like: "HCN is full of crap; we deserve an iPad app!"
Some publishers see social networking as their primary path to growth. As a result, they are mixing journalism and web culture in clever ways that get their stories shared so they find you.
Others, meanwhile, believe the future is in immersive experiences that audiences seek out and, perhaps, even pay for.
Very few media brands are equally adroit. The reason, according to Darren Burden form Australia's Fairfax Media, is that "news you read is different than news you say you read."
The goal of the social strategy is to create news that finds you, while the immersive approach results in "news you find." Another way of describing it: "spreadable media" vs. "drillable media."
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