A major goal of longstanding NIE efforts has been to hook young readers on the print habit by dropping off free newspapers in schools and incorporating their content in lesson plans.
But that logic has faltered in recent years, the Globe's Robert Saurer told me.
"We kind of walked away from NIE a little bit -- we didn't know what to do with it. We didn't really believe that a 10- or 15-year-old reading print in school is going to continue on later to be a print reader in their 20s and 30s," said Saurer, who is director of customer experience and innovation. "But a digital Globe reader in schools today might, in fact, turn into a digital Globe reader in their 20s and 30s." (more...)