Articles about "iPad"


How news organizations are taking advantage of the latest iPad’s features

The newest iPad has ushered in a new high-resolution Retina Display that renders text that’s similar to the quality you see in print.

The core of most news apps is the printed word. The coarse typography of the iPad 1 … Read more

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High Country News raises bar for clever mobile promotions

YouTube | iTunes
High Country News is earning a reputation for nontraditional marketing of its new digital products.

Last December, the nonprofit news magazine about the American West sent an unusually honest press release about its new digital subscription plan and iPhone app. The news release quoted reader feedback that the new product "sucks," and admission that the publication "turned to highly underpaid coders" to build the iPhone app. But hey, it's a start.

Now HCN is out with its first iPad app, accompanied by this mockumentary about readers picketing the office with slogans like: "HCN is full of crap; we deserve an iPad app!"

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Few news orgs cross the ‘Continental Content Divide’ between social and immersive journalism

Edelman Digital
Steve Rubel outlines what he calls the "Continental Content Divide" that has emerged among media companies:
Some publishers see social networking as their primary path to growth. As a result, they are mixing journalism and web culture in clever ways that get their stories shared so they find you.

Others, meanwhile, believe the future is in immersive experiences that audiences seek out and, perhaps, even pay for.

Very few media brands are equally adroit. The reason, according to Darren Burden form Australia's Fairfax Media, is that "news you read is different than news you say you read."
The goal of the social strategy is to create news that finds you, while the immersive approach results in "news you find." Another way of describing it: "spreadable media" vs. "drillable media." (more...)
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Denver Post’s new iPad app ‘advances how news apps should look’

Garcia Media | Digital First Media
Design expert Mario Garcia has high praise for the new iPad app launched by Digital First Media's Denver Post. "It advances how news apps should look like, it does not pretend to look like a newspaper ... Bravo. ... a news app appearing today does not need to remind us of the iconic newspaper look," Garcia writes. (more...)
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Huffington iPad mag stops charging, renewing concern about readers’ willingness to pay

Capital New York | GigaOM
The Huffington Post's new weekly iPad magazine -- originally priced at 99 cents / $1.99 a month / $19.99 a year -- is dropping its price to zero after five issues, Joe Pompeo reports. AOL claims about 115,000 downloads of the app, Pompeo writes, but it wasn't clear how many of those ever paid for an issue (the first month came free).

The moves comes shortly after The Daily, News Corp.'s iPad-only newsmagazine, laid off 50 staffers and scaled back content.

Mathew Ingram's analysis is that single-source apps "don’t fit the way content works anymore":

Whether media companies like it or not (and they mostly don’t), much of the news and other content we consume now comes via links shared through Twitter and Facebook and other networks, or through old-fashioned aggregators — such as Yahoo News or Google News — and newer ones like Flipboard and Zite and Prismatic that are tailored to mobile devices and a socially-driven news experience. Compared to that kind of model, a dedicated app from a magazine or a newspaper looks much less interesting, since by design it contains content from only a single outlet, and it usually doesn’t contain helpful things like links.
(more...)
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New wave of tablet devices could accelerate news-reading trend

The class of semi-portable, two-hands-required, touch-screen devices we generically refer to as “tablets” really contains two distinct species.

There are the 10-inch screens, where the $499-and-up iPad dominates and has reigned all tablets as best-in-class.

And then there is … Read more

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Four things for journalists to consider as full New York Times content comes to Flipboard

As of Thursday, New York Times subscribers can access the news organization’s content from within Flipboard, the aggregated magazine app for iPads and smartphones.

That’s news — even if you don’t subscribe to the Times. Here’s why.

This is
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LeVar Burton of ‘Reading Rainbow’ fame breaks print journalists’ hearts

The Atlantic
In an interview with Benjamin Jackson about the new "Reading Rainbow" iPad app (The Atlantic beat me to the obvious: "Take a look it's on an iPad") LeVar Burton says Twitter and Flipboard have pushed the newspaper aside in his daily routine:
LeVar, I'd like to know what media you consume when you wake up on a Sunday, where you consume it, and how? So, is it a physical newspaper or magazine, an iPad app, a website in a browser, an online video series, a podcast? Any or all of the above?

BURTON: Sunday morning is a traditional day for laying in bed, a little while -- much longer than a normal day -- and, you know my iPad charges on my nightstand, so it's the first thing I reach for. Generally the first thing I do is check emails and then Twitter feed, and on Sunday morning, you know I like to play with Flipboard, and just sort of check in to the world and I can do that without having to get up. And I like that, I like that idea a lot. We get to the newspaper, but that's not until we get upstairs. We get the Sunday paper, I like arranging it on the kitchen counter, section by section, and different members of the family come and grab their favorite section, and that's kind of a ritual, but the ritual begins in bed with the iPad.

.... Do you find yourself reading less, more, or differently now that you have so many sources of information vying for your attention?

BURTON: I read fewer -- I used to read the newspaper every day. I get most of my news updates from electronic and social media. I don't read a newspaper anymore, I don't -- I think I've watched TV news less, certainly. I like the immediacy of Twitter, and -- yeah, I really, I do read the newspaper less.
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The chart that shows why iPad apps are so appealing to news orgs

Reynolds Journalism Institute
Roger Fidler's survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads. RJI device owners keeping up with news A few other findings:
  • iPad users said they spend 6.1 hours per week "keeping up with the news."
  • Younger iPad users, ages 18-34, said they spend 7.3 hours per week "keeping up with the news."
  • 84 percent of iPad users ages 18-34 said they use it for "keeping up with the news"
Related: Half of iPad owners still subscribe to print media (Poynter) | Study: Tablet users more likely to buy magazines, e-books than news, newspapers (Poynter) | New York Post drops iPad Web paywall (NY Convergence) || Earlier: ABC News iPad app changes by time of day (Poynter) | "Huffington" iPad magazine launches (Poynter).
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Study: Tablet users more likely to buy magazines, e-books than news, newspapers

Online Publishers Association New research published today answers some key questions about what kinds of content tablet users consume, and what they're willing to buy. The survey, funded by the Online Publishers Association, finds that 61 percent of tablet users have purchased some form of digital content. What kinds of media are they buying? Some magazines (39 percent) and e-books (35 percent), fewer newspapers (15 percent). (more...)
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