As of Thursday, New York Times subscribers can access the news organization’s content from within Flipboard, the aggregated magazine app for iPads and smartphones.
That’s news — even if you don’t subscribe to the Times. Here’s why.
- This is what New York Times content will look like in Flipboard.
It is the first time Flipboard has fully subsumed the content of any publisher, and it is “the first time that The Times has offered paid subscribers full access to its content off a Times platform.”
But it won’t be the last. The Times says this is only the first step in a new strategy called “NYT Everywhere,” which will put Times content on many third-party platforms.
There are at least four things journalists and publishers should be considering as this transition occurs.
1. 20 percent of New York Times readers use aggregation apps like Flipboard, website general manager Denise Warren told the Times’ own Bits blog. Read more