The Financial Times notably embraces HTML5 web apps — and print! — over mobile apps. Quartz, perhaps the most widely praised new media site of the last year or so, is similarly app-less. Vox and FiveThirtyEight launched this year without native apps, and the Gawker network gets by without them just fine, too, thank you very much. The tech-savvy folks at The Verge just killed theirs.
A native app can be expensive to develop and maintain, and unless your push notification strategy manages to provide real utility rather than sporadic annoyances, the only way a reader ever enters it is by deliberately searching for the icon — perhaps buried on the third page of a home screen or inside the dreaded Newsstand on iPhones — with no idea what content awaits.
In other words, iPhone apps have never included a “shop window,” as Edward Roussel, head of products for Dow Jones, put it – a place for people to see beyond the logo. Read more