Critics have long groused about the death of the tablet's use in news design. Jon Lund pronounced tablet magazines "a failure" in a 2013 GigaOM article, declaring that the "app-based tablet approach to magazines leads straight to oblivion."
When News Corp's iPad newspaper, The Daily, was discontinued in 2012, Tech Crunch ran an article titled "Why magazine apps suck" that rattled off a list of problems plaguing tablet publications: large file sizes, lack of imagination from developers and a failure to reach the sizable audience of iPad readers.
In recent weeks, rumors of a new iPhone with a larger screen began circulating in advance of today's Apple event, prompting industry watchers to forecast dark days ahead for the tablet. Marketwatch's Quentin Fottrell called the new phone "a big risk for Apple," quoting an analyst who said the larger screen might cannibalize the iPad market. The Motley Fool's Tim Brugger agreed, writing that large-screen phones might eat into the sales of tablets and mini-tablets.