Jonah Peretti, founder of BuzzFeed, cautioned workers against embracing unionization last week. The comments weren’t made in a vacuum, given moves by employees at Gawker Media, VICE, Salon and the Guardian to unionize in recent months. He suggested that unions represented a needlessly adversarial force and are more suited to other sorts of workplaces—more blue-collar, more assembly-line oriented—than a “new economy” upstart like BuzzFeed. And, for sure, his entrepreneurial creation is on the rise, as underscored by a $200 million investment from NBCUniversal, a unit of cable giant Comcast. Old economy stalwarts cringe with envy.
Bernard Lunzer respectfully disagrees with Peretti. He’s president of The Newspaper Guild, the largest union of media workers. He represents about 26,000 workers at about 300 different media entities, including workers at The New York Times, The Washington Post, The Wall Street Journal, St. Read more