The other day I was in the supermarket, critiquing the blueberries, when I noticed the price: buy 1 pint, get 1 pint free.
That’s what I call a “two-fer” — two for the price of one. (I bought two pints.)
Later I stopped by the local convenience store for coffee and another sign caught my eye: buy any breakfast sandwich and get the second free.
Another two-fer. (In an unusual show of restraint, I paid for the coffee and fled.)
The whole “two-fer” thing got me thinking about some of the best leaders I’ve known and how they regularly turn the fruits of one good decision into something more – often something even more important.
They know how to get two-fers. Read more