No manager gets out of bed in the morning expecting to have two of his staffers murdered.
By a former station employee.
On live TV.
But that’s what happened to Jeff Marks, the General Manager of WDBJ in Roanoke, Virginia. In the seconds it took for a man with a gun to fatally shoot a reporter and photographer, Marks’ role changed. Suddenly a man responsible for running his company’s broadcast business was called upon to lead an organization through a nightmare.
It is a job without a ready-made script. There are lots of expert suggestions, but ultimately, the leader has to choose.