He said traditional sports journalism is changing, that game coverage is waning and that general news coverage is what the AP and others need now. Ferrara joined us in a Poynter careers chat at 2 p.m. ET Wednesday to map out the needs.
Ferrara helps the AP orchestrate coverage of big-time sports events like the 2014 Winter Olympics in Sochi and he has some very specific tips about how sports journalists can get ready for the craft’s future needs.
A replay of the chat is below.
Visit www.poynter.org/chats to find an archive of all past chats.