The Los Angeles Times introduced its new responsive website this morning, tackling major industry trends like responsive ad units, mobile-first design and “treating article pages as entry points as valuable as the homepage,” according to a press release. Here are three quick takeaways:
Precooked tweets: Just click and enjoy
They’re called “sharelines,” and an L.A. Times spokesperson told Poynter the ready-to-share tidbits won’t just be the responsibility of social media editors. Reporters will contribute them, too.
It’s a cool idea. Not only do these pre-written lines at the top of each story facilitate sharing, but they also serve as handy bullet points like those in the NYT Now app. You don’t have to tweet them to get something out of them.