Advertising revenue was down and circulation revenue was up at the New York Times company in the fourth quarter of 2012. The company announced its fourth-quarter and full-year earnings Thursday. Its digital businesses are adding customers, with 668,000 paid digital subscribers company-wide.
Paid subscribers to The New York Times and the International Herald Tribune digital subscription packages, e-readers and replica editions totaled approximately 640,000 as of the end of the fourth quarter of 2012, an increase of approximately 13 percent since the end of the third quarter of 2012. Paid digital subscribers to BostonGlobe.com and The Boston Globe’s e-readers and replica editions totaled approximately 28,000 as of the end of the fourth quarter of 2012, up approximately 8 percent since the end of the third quarter of 2012.Advertising revenue was down 3.1 percent over the same period in the previous year. Circulation revenue was up 16 percent.
The trajectory of both revenue streams means, "The past year marked the first time that circulation revenue surpassed advertising revenue," the Times reported. "Circulation revenue grew by 10.4 percent, to $952.9 million, mainly from the growth in digital subscriptions and the rise in print circulation prices. Advertising for the year declined 5.9 percent, to $898.1 million." (more...)