I was elsewhere earlier this week when Internet savant Mary Meeker released her gargantuan annual slide deck on big-picture digital trends. I was not surprised that it received respectful coverage, as is warranted, nor, alas, that her updated chart implying imminent doom for print got special attention.
That’s too bad. Of the 197 slides, this isn’t one of her best and has a pair of flaws that make it misleadingly alarmist.
If you’ve missed the chart, a staple in her presentation for a decade, it compares time spent on various platforms with ad spend. For 2014, Meeker found print only gets 4 percent of attention but 19 percent of ad spend. She calls that “over-indexing.”
Internet spend has moved up quickly the last few years, but mobile now accounts for 24 percent of time spent and only 8 percent of ad spend. Read more