No, the just-launched Glass isn't Quartz's foray into wearables — it's the new home for the Atlantic Media business site's "obsession" (Quartz's term for verticals) with screens:
"The name is an argument: that media are best understood as a competition for attention on screens connected to the internet. Phones, tablets, laptops, monitors, TVs—it's all just glass."
Editor Zach Seward writes that the site, glass.qz.com, is powered by Fargo, with an outline format Seward calls a "notebook." Content is broken into small parts, and many of the main points are expandable.
Glass by Quartz on an iPad Air.Seward told me via email that lots of topics could be a natural fit for this format, but TV (broadly defined) in particular "is well-suited for an outline because there's just so much going on related to that topic, generating a lot of half-formed and stray thoughts. The notebook is an ideal home for that kind of stuff and should appeal to people who are similarly obsessed with the future of TV."