The Postmedia tablet editions are now history. They went from the infant to the toddler stage to the end in a relatively short period. They were barely learning how to walk!
Disclaimer: I was the consultant involved in the rethink of the Postmedia titles in 2013, which included new strategies across all platforms, including the creation of those evening tablet editions.
As one highly placed Postmedia executive described it for me this week:
“The surgery was a success, but the patient dies.” He added: “Audience just didn’t come.”
Good surgeons in such a situation will always do a good post-mortem to learn what went wrong and how to avoid similar outcomes. Read more