The mobile conundrum persists with traditional and online publishers: nice audience growth, sluggish revenues.
“News and information outlets ranging from the New York Times and The Wall Street Journal to Business Insider and About.com all can point to rapid growth in mobile usage,” The Wall Street Journal writes Monday. “Time spent on publishers’ mobile offerings jumped 40% in the 12 months through July and now accounts for 55% of total time spent on their properties, up from 42% two years ago, according to estimates by measurement specialist comScore.”
But reports, earnings calls and interviews all underscore how “revenue isn’t keeping pace—by a long shot—creating what industry executives are calling a ‘mobile gap.’”
The act of hawking ads on mobile devices is no simple task. Read more