Jeff Sonderman
Feb. 22, 2012
11:08 am
The New York Times |
9to5 Google
Nick Bilton reports
Google will be selling eyeglasses with an embedded digital display by the end of the year. What kinds of new news products and sources will emerge to fit this new class of devices?
Bilton's sources say the Android-powered headsets will cost "around the price of current smartphones." They'll have a small screen on the side of the viewing area, wireless Internet access, and sensors like GPS, an accelerometer and a front-facing camera to "monitor the world in real time and overlay information about locations, surrounding buildings and friends who might be nearby." This description sounds similar to the glasses envisioned by Matt Thompson and Robin Sloan in "The Storm Collection," their vision of
a future when digital information overlays every part of the real world.
(more...)
- Tools:
- Permalink
-
Patrick Thornton
Feb. 6, 2012
10:16 am
Apple’s Siri voice technology is one of the must-have features of the iPhone 4S, and has become one of the phone’s biggest selling points.
Voice technology is not new. What makes Siri and similar technologies different is that… Read more
- Tools:
- Permalink
-
Jeff Sonderman
Jan. 10, 2012
12:14 pm
The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news app.
Recent studies of mobile and tablet audience behaviors… Read more
- Tools:
- Permalink
-
Jeff Sonderman
Jan. 9, 2012
5:16 pm
Nielsen Wire
One-third of tablet and smartphone owners in a Nielsen survey said they had downloaded a news app within the past 30 days, and 19 percent had paid for one. The chart below shows survey results for news and… Read more
- Tools:
- Permalink
-
Jeff Sonderman
Jan. 4, 2012
10:49 am
- Tools:
- Permalink
-
Jeff Sonderman
Dec. 8, 2011
5:04 pm
Google released its Flipboard-style news reading app Thursday, called Currents, along with an online tool enabling publishers to create and customize their own “editions” for the app.
Currents gives an elegant browsing interface to headlines from a user’s favorite… Read more
- Tools:
- Permalink
-
Steve Myers
Nov. 17, 2011
9:21 am
NetNewsCheck
Borrell Associates predicts that mobile ad spending in Palm Springs will quadruple by 2016, although it's a small percentage of overall ad spending, reports Piet Levy. Gannett's Desert Sun worked with a high school in Cathedral City, which has a large Latino population, on a
news app focused on the school. “We had trouble meeting that community with the print product," said Greg Burton, executive editor of Desert Sun Media Group. "These kids are wired more than some of the people on my staff. They know the latest trends and help us see the future.” ||
Previously: Local ad spending on Web & mobile forecast to overtake newspapers by 2013
- Tools:
- Permalink
-
Jeff Sonderman
Nov. 15, 2011
11:45 am
NetNewsCheck |
Borrell Associates
Local advertisers will spend more on digital ads than in newspapers by 2013, and soon after the ad market will rapidly shift to mobile devices, according to the latest forecast from Borrell Associates. First the bad news for print: Local online ad spending is expected to rise 18 percent to $18.5 billion in 2012, on pace to pass newspaper spending by the following year. The good news is the total amount of local advertising will grow 5 percent in 2012, and traditional local media companies are capturing about half of all locally spent online advertising.
Even those with strong website advertising models should prepare for disruption in the next few years, as mobile ads will rapidly overtake desktop ads in local digital advertising.
(more...)
- Tools:
- Permalink
-
Jeff Sonderman
Nov. 7, 2011
10:17 am
TVNewsCheck
About six out of 10 local TV advertisers expect to spend more on digital advertising this year, led by investments in social media and mobile marketing. A Borrell Associates survey of nearly 1,000 local businesses that buy TV advertising found that 47 percent plan to increase spending on social media marketing, and 37 percent are likely to spend more on mobile. Newspapers and Yellow Pages were the largest targets for cuts, with 32 percent saying they expect to trim those print budgets.
|| Earlier: Local mobile ad spending to spike to $2.8 billion by 2015.
- Tools:
- Permalink
-
Julie Moos
Oct. 25, 2011
10:38 am
Poynter.org
A new Pew study found that
tablet users are more likely to pay for content than general news consumers, and "power users" (who read news on apps) are the most likely of the tablet users to pay for news. But publishers pursuing mobile strategies are seeking not only revenue; they're counting on other benefits as well, including wider reach and perhaps new print subscribers. So, which news organizations are attracting new readers on tablets?
The phone survey (conducted July 15-30) of 1,159 tablet users found
newspapers are drawing new audience to their products. Of the 894 respondents who read news on their tablets weekly, 40 percent said they are getting news from newspapers that they did not rely on as a source before. Ten percent said they get news from USA Today on their tablets and did not get news from the paper or website before. Ten percent said the same of CNN.
(more...)
- Tools:
- Permalink
-