Mobile

Publishers’ ‘mobile gap’ with revenues painfully persists

The Wall Street Journal

The mobile conundrum persists with traditional and online publishers: nice audience growth, sluggish revenues.

“News and information outlets ranging from the New York Times and The Wall Street Journal to Business Insider and About.com all can point to rapid growth in mobile usage,” The Wall Street Journal writes Monday. “Time spent on publishers’ mobile offerings jumped 40% in the 12 months through July and now accounts for 55% of total time spent on their properties, up from 42% two years ago, according to estimates by measurement specialist comScore.”

But reports, earnings calls and interviews all underscore how “revenue isn’t keeping pace—by a long shot—creating what industry executives are calling a ‘mobile gap.’”

The act of hawking ads on mobile devices is no simple task. Read more

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Poynter will host a Mobile News Summit at Columbia Journalism School

On Monday, the Poynter Institute for Media Studies announced a Mobile News Summit on September 13 and 14 at Columbia University Graduate School of Journalism in New York City. The event features 100 journalists and leaders from several organizations. According to a press release, journalists can apply to attend the event:

Participation is by invitation only and will be at no cost to invitees. A limited number of journalists also will be invited to apply to attend the summit. Media leaders and journalists who wish to apply for the summit may obtain an application by emailing Poynter at: sregister@poynter.org. A video recording of the summit will be posted on Poynter.org following the event.

People participating at the event come from BuzzFeed, The New York Times, Fusion, AJ+ and other news organizations. Read more

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mobile-editor-250

The rise of the mobile editor

The mobile editor is becoming an essential position in a 21st century newsroom. (Flickr Photo by Michael Coghlan)

The mobile editor is becoming an essential position in a 21st century newsroom. (Flickr Photo by Michael Coghlan)

As the number of mobile readers climbs over 50 percent for many newspapers, it is logical that we would infuse mobile thinking throughout the newsroom. Yet, in a majority of newsrooms, the focus is not on mobile. Newsrooms need to start changing this by hiring a mobile editor.

The mobile editor should be sheriff to the news disseminating community.  Better yet, the mobile editor should be a sort of traffic cop, directing cars when the traffic lights are malfunctioning. The position should not be a transitional job that may eventually disappear. Quite the contrary, we are witnessing the infancy of that new position in the newsroom. Growth that involves authority and rank is how I see this position developing.  Read more

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Pew Report: News consumers are increasingly using smartphones

A report from the Pew Research Center released Wednesday shows that smartphone ownership has nearly doubled in recent years as more Americans have come to depend on the devices for access to information about news events.

The report is another thread in the ongoing narrative of the growing importance of mobile devices to the news industry, as readers — and news organizations — increasingly turn to smartphones to access and deliver information. The findings are based on two polls from November 2014 and include information from a survey of more than 2,000 smartphone owners that provides details about how they use their devices.

The big takeaway: A majority of news consumers now use their smartphones to occasionally follow along with breaking news events and stay abreast of goings-on in their respective communities. Read more

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Video: Dave Cohn discusses mobile strategies for smaller news organizations

Dave Cohn, Former Chief Content Officer for Circa and current Executive Producer at Al Jazeera’s new mobile-centric AJ+ venture, discusses ways smaller journalism organizations can deliver their content to a mobile audience. He talks about the “wide push” to get content out in editions and suggests coming up with a strategy to take advantage third-party apps, like Twitter.

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4 quick tips for attracting — and keeping — mobile readers

So your news organization now gets the majority of its pageviews through mobile devices. Now what? At the Online News Association conference in Chicago, mobile bosses from The New York Times, CNN and BuzzFeed dispensed tips for boosting mobile growth. Here are four of them.

  1. Become a metric sleuth
    One evening earlier this year, CNN saw a confusing uptick in mobile traffic, said Etan Horowitz, senior mobile editor at CNN. The editors were puzzled. Why the sudden spike? Upon further investigation, they realized the pageviews weren’t caused by any stories posted to CNN’s mobile site. Instead, they came from a video of a scary-looking baby terrorizing New Yorkers that had been shared on CNN’s social media accounts.

    Sometimes, as in the case of the “Devil Baby,” traffic spikes are one-offs, caused by popular pieces of content.

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Taking an Instagram Photo with an iPhone

Tips for broadcast journalists: When sharing breaking news on social, speed trumps beauty

Today’s multimedia journalists have to do it all on their own – report, write, edit, drive, set up live shots, and post to social media and the Web. Usually, that’s just considered a long list of stuff to do by deadline. But in breaking news coverage, the journalist has some tough choices to make.

The biggest challenge is getting the great video for the story that’s going to air on TV and being the first one to inform news consumers via social media. Here are some strategies to help serve both masters.

Let’s break down these tips into three categories:

  1. What to shoot
  2. Workflow
  3. How to distribute via social media

What to shoot

Shoot the most obvious thing news consumers will recognize right now. After all, we’re talking about breaking news and the situation may change by the time the newscast airs. Read more

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Earns Gannett

Gannett spins off, Murdoch and Time Warner square off

mediawiremorningGood morning. Here are 10 media stories.

  1. Gannett will split publishing, broadcast assets: Its acquistion of broadcast companies and the 73 percent of Cars.com it didn’t own make this “the right time for a separation,” CEO Gracia Martore says in a statement. Robert J. Dickey will run the publishing company, which be called Gannett and will hold USA Today and 81 dailies, plus the U.K.’s Newsquest. (Poynter) | Just yesterday, Ken Doctor asked whether Gannett would be the next big media company to split its assets. (Nieman) | Rick Edmonds explained the rash of splits last week. Newspaper groups can “theoretically do better with management whose exclusive focus is on the particular challenges of that industry,” he wrote. (Poynter)
  2. Let us now observe Rupert Murdoch’s mating dance: Time Warner’s “unyielding stance has at least some analysts wondering if an acquisition really is inevitable,” Jonathan Mahler writes.
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Jill Abramson doesn’t return NYT’s email

mediawiremorningGood morning. Almost there. Let’s go. Read more

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Mobile trends to watch in second half of 2014; plus, a newsgathering guide to Tweetdeck

Here’s our roundup of the top digital and social media stories you should know about (and from Andrew Beaujon, 10 media stories to start your day, and from Kristen Hare, a world roundup):

— At Poynter, Adam Hochberg explores in depth Gannett’s three-year CMS overhaul to “replace the existing systems and serve every Gannett newsroom – from USA Today to KHOU-TV in Houston to the Fort Collins Coloradoan.”

Frédéric Filloux runs down three mobile trends to watch for the rest of 2014, including questions about what news sites should do about the market of Android users — which is bigger than the iOS market but less lucrative.

Joanna Geary, Twitter UK’s head of news, visited the Wall Street Journal in June to share tips on how to use Tweetdeck to gather news. Read more

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