You sometimes hear what we do at Circa described as “chunkifying” — taking the news and presenting it in mobile-friendly chunks. And while on the surface this observation is correct, it misses the bigger picture.
Yes, each “point” of Circa is a single unit of news — something designated as a fact, quote, statistic, event or image. We thread these points together to tell stories. The end result is succinct and allows us to track which points a reader has consumed, powering our unique “follow” feature.
But I often respond to talk of chunkifying by pointing out that what we’re really doing at Circa is adding structure to information — and it could be the most powerful thing we do. Indeed, there’s an increasing amount of discussion around “atoms” of news. But the interesting thing about those atoms of news isn’t that they’re short — that’s another surface observation. The interesting thing is how those atoms combine. Read more