You sometimes hear what we do at Circa described as “chunkifying” — taking the news and presenting it in mobile-friendly chunks. And while on the surface this observation is correct, it misses the bigger picture.
Yes, each “point” of Circa is a single unit of news — something designated as a fact, quote, statistic, event or image. We thread these points together to tell stories. The end result is succinct and allows us to track which points a reader has consumed, powering our unique “follow” feature.
But I often respond to talk of chunkifying by pointing out that what we’re really doing at Circa is adding structure to information — and it could be the most powerful thing we do. Indeed, there’s an increasing amount of discussion around “atoms” of news.… Read more