Articles about "Mobile"


Screen shot 2013-10-30 at 4.19.53 PM

PoynterVision: Measuring mobile traffic

Measuring mobile traffics is challenging: how do you compare mobile and desktop traffic? Allen Klosowski, vice president of mobile and connected devices at video advertising company SpotXchange, shares how he calculated mobile metrics when he was senior director of mobile … Read more

Tools:
2 Comments
Allen Klosowski pic

PoynterVision: Mobile strategy for small, local news

Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers advice to small, local news outlets on building their mobile strategy. What should you develop first? How should you invest your time and effort?

Klosowski … Read more

Tools:
0 Comments
Screen shot 2013-10-30 at 4.18.15 PM

PoynterVision: How to build mobile apps at small news outlets

You’ve decided to build a mobile application but you’re a smaller organization without the resources to hire a development team. What do you do? Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers several … Read more

Tools:
0 Comments

Percentage of people who go online with their phones doubles

Pew
63 percent of people who own cell phones use them to get online, Pew reports. That's not exactly surprising, but it's double the percentage of people who said they did so in April 2009.



One-third of those people (21 percent of the total) "mostly use their phone to access the internet, as opposed to other devices like a desktop, laptop, or tablet computer," Pew says. Such users are likely to be young, not white, and "with relatively low income and education levels."

Related: More people seeking location-based information on smartphones | Pew: A third of people without broadband have a smartphone
Tools:
0 Comments
Facebook Instagram

More people seeking location-based information on smartphones

Pew
The Pew Internet & American Life Project has found that location-based services are on the rise, particularly on social media sites.

"Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts, up from 14% who said they had ever done this in 2011," the study found.

Additionally, about three-quarters of adult smartphone owners use their phones for directions or other location-based information.

The number of people using "check in" location services, meanwhile, is dropping. About 12 percent use these services now, compared to 18 percent in 2012. "Among these geosocial service users, 39% say they check into places on Facebook, 18% say they use Foursquare, and 14% say they use Google Plus, among other services," the study found. (more...)
Tools:
0 Comments

Pew: A third of people without broadband have a smartphone

Pew
A Pew survey finds 70 percent of Americans have broadband at home. They tend to be better educated, better paid and younger than those who don't. Only 3 percent of Americans, Pew found, have dial-up service. One finding that may be of interest to publishers: 10 percent of people said they have a smartphone but don't have broadband at home. (more...)
Tools:
0 Comments
iphone3

Tips on how newsrooms can develop a mobile-first strategy

Damon Kiesow, senior product manager at The Boston Globe, offered insights into important mobile metrics during a recent visit at Poynter. In this video, Kiesow — a former digital media fellow at Poynter — explains how to craft a … Read more

Tools:
0 Comments
Facebook Instagram

What news organizations can learn from Facebook’s remarkable mobile turnaround

Just last year, Facebook was the punching bag of mobile. Users hated its mobile app, and investors fumed over the social network’s dismal IPO.

“Facebook is a bad investment,” read one Forbes headline, underlining the widespread doubts that Facebook … Read more

Tools:
1 Comment
Tools:
0 Comments
Male hand holding mobile phone, clipping path included

New mobile TV study shows changes in viewing habits

Council for Research Excellence
Mobile devices account for just 2 percent of all TV viewing, according to a new study by the Council for Research Excellence. But among a group the study calls "early adopters" and "opinion leaders," that figure is 7 percent, and those folks use mobile devices for about a quarter of their broadcast/cable site viewing.

Perhaps the most interesting finding in CRE's study, which involved about 6,000 participants, is that most mobile viewing occurs at home. 82 percent of tablet views and 64 percent of smartphone views take place in locations known for immobile devices like TVs, desktop computers and couches. Why? Among the reasons, "Too lazy to get up and turn on TV set."

U-S-A! U-S-A!
(more...)
Tools:
0 Comments