Articles about "Mobile"


News Corp Split

PoynterVision: Why News Corp acquired Storyful

Raju Narisetti, senior vice president and deputy head of strategy at News Corp, explains the reasons behind News Corp’s $25 million acquisition of Storyful in December. Many newsrooms have adopted Storyful to help them verify social media and video content. Watch the video to hear how Narisetti, who came to Poynter for the Future of News Audiences conference Jan. 26-27, sees Storyful’s verification tools fit into News Corp’s larger strategy.


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Why the mobile-preview feature in BuzzFeed’s CMS should matter to you

When Dao Nguyen forgot to check a piece she wrote on a mobile device before it went live, she knew BuzzFeed had a problem. Nguyen is BuzzFeed’s vice president of growth and data, and “obviously it’s not my job to write a post,” she said by phone. But writing a big list post is a lot of work, she said, and previewing it on a non-desktop platform was a task easily forgotten.

Now when BuzzFeed authors click the preview button in their CMS, they see what their posts will look like on mobile devices as well as on desktop computers when they preview them, Nguyen said. That’s a fix that’s important for the site’s readers’ experiences, because sometimes writers use “embeds and large graphics that don’t scale down to mobile-sized screens,” Chris Johanesen, BuzzFeed’s vice president of product, said on the same call.… Read more

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Spiegelplatten reflektieren Frankfurter Passanten und Gebaeude fuer Werbeaktion

As CNN mobile traffic hits 40%, editor calls web vs. apps debate ‘red herring’

CNN announced last week that mobile page views accounted for 40 percent of its overall traffic, the result of equally emphasizing its mobile website and mobile apps even as some in the industry remain stuck in an either-or debate.

ESPN’s traffic crossed the 50 percent mobile threshold late last year and BuzzFeed’s traffic is also majority mobile, but CNN’s 40 percent is impressive for a general news organization — one known to take particular advantage of softer content. “We’ve been saying 2014 is going to be the year that we go over 50 percent for mobile usage,” said Meredith Artley, CNN Digital’s managing editor.

I wondered if CNN was shifting resources away from apps and toward the mobile web, especially in light of reports like the latest from Flurry Analytics that indicate news apps struggle to compete with social media apps for mobile users’ attention.… Read more

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PoynterVision: Mobile web is baseline for news

Every news organization should have a mobile web presence, Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, told Poynter during his visit for a NewsU webinar. He explains why mobile web should be the first consideration before apps and e-books.

View a free replay of Klosowski’s NewsU webinar about how to monetize mobile revenue using the promo code: 13POYNTER100MOBILE.


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Future of Digital: Business Insider’s crystal ball

Business Insider

In case you missed it, Business Insider CEO Henry Blodget and its BI Intelligence research service distilled a slew of digital trends for its Ignition event earlier this month, trends that news organizations might ponder and act on.

In a slide deck posted Nov. 12, the news site identified these major movements in the marketplace:… Read more

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Press members photograph the Nokia Lumia 1020 during a Nokia event in July (Photo by Diane Bondareff/Invision for Nokia/AP Images).

What mobile journalists should have on their holiday shopping lists

Here are a few ideas for the mobile journalist’s holiday wish list as news production increasingly relies less on expensive, high-end cameras and laptops.… Read more

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Allen Klosowski

PoynterVision: Size of news outlets impacts mobile story approach

Large media organizations face different mobile challenges from smaller ones. Structure also matters; a large organization like NPR will approach a project differently from a large but more disbursed one like Digital First Media. Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers insights on tackling mobile-packaged stories based on his experience as former senior director of mobile and social media at Digital First Media.

Watch a free replay of Klosowski’s NewsU webinar on how to monetize mobile revenue  using this discount code: 13POYNTER100MOBILE.

 … Read more

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PoynterVision: Measuring mobile traffic

Measuring mobile traffics is challenging: how do you compare mobile and desktop traffic? Allen Klosowski, vice president of mobile and connected devices at video advertising company SpotXchange, shares how he calculated mobile metrics when he was senior director of mobile and social media at Digital First Media.

Watch a free replay of Klosowski’s NewsU webinar on how to monetize mobile revenue using this discount code: 13POYNTER100MOBILE.… Read more

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PoynterVision: Mobile strategy for small, local news

Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers advice to small, local news outlets on building their mobile strategy. What should you develop first? How should you invest your time and effort?

Klosowski delivers more tips through a NewsU webinar on how to monetize mobile revenue. View a free replay using this discount code: 13POYNTER100MOBILE.… Read more

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PoynterVision: How to build mobile apps at small news outlets

You’ve decided to build a mobile application but you’re a smaller organization without the resources to hire a development team. What do you do? Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers several options news organizations can try before investing heavily in a native app.

Klosowski said there are dozens of templated news options that media companies can use to create mobile sites or native apps, including:

Forbes also published an article with many options including:

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