Montreal Gazette


Canada's Postmedia newspaper chain reinvents its smartphone and tablet app strategy

At 6 a.m. on Oct. 21, print subscribers to the Montreal Gazette received a new-look newspaper focused on news analysis. At 6 p.m., they read the first edition of a magazine-style iPad app. In-between, they were able to access a smartphone app geared toward millennials with short snippets of local news, as well as a new responsive website. The four … Read More