Montreal Gazette


Canada’s Postmedia newspaper chain reinvents its smartphone and tablet app strategy

At 6 a.m. on Oct. 21, print subscribers to the Montreal Gazette received a new-look newspaper focused on news analysis. At 6 p.m., they read the first edition of a magazine-style iPad app. In-between, they were able to access a smartphone app geared toward millennials with short snippets of local news, as well as a new responsive website.

The four relaunched products constitute an effort by Canadian newspaper chain Postmedia to reach audiences it sees as distinct based on audience research:

  • Smartphone users, age 18-34
  • Tablet users, age 35-49
  • Print readers, age 50-64
  • Web users, age 18 and up
The old Montreal Gazette in print, left, and its new look, right.

The old Montreal Gazette in print, left, and its new look, right.

Postmedia used a research firm to survey 17,000 people across Canada, with more than 2,000 of them located in Montreal, to determine what readers wanted from the four platforms. Read more

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Montreal Gazette fires soccer columnist for repeated plagiarism

The Gazette, the English language daily in Montreal, today announced in a note to readers that due to repeated instances of plagiarism it will no longer publish the freelance soccer column written by Paul Carbray, a former copy editor at the paper.

The note, which is signed by the paper’s executive and managing editors, said the paper learned that a recent “column submitted for publication used material from another source without attribution.”¬†From there, the paper did the right thing and examined Carbray’s¬†previous work:

A check of columns we published over the previous two months turned up two other cases where, again, extended passages were taken from articles and blogs that had been published online by other media outlets. The passages were repeated in the Gazette columns with very minor changes and no attribution.

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