The newspaper industry narrowed its total revenue loss in 2013 to 2.6 percent, the best performance since 2006, according to figures released today by the Newspaper Association of America.
As suggested by earlier year-end reports from public companies, daily and Sunday print advertising revenues were down 8.6 percent and total advertising revenues down 6.5 percent.
However, circulation revenues grew for the second consecutive year, up 3.7 percent in 2013 compared to a 5 percent increase in 2012. That was driven by continued adoption of paywall plans, now at more than 500 of the roughly 1,400 dailies.
Revenue from digital-only subscriptions was up 47 percent, and print + digital bundled subscription revenue grew 108 percent. With many newspapers now offering all print subscribers a free digital access bundle, revenue from print-only subs and single-copy sales was down 20 percent.
Besides the circulation gain, the industry had 2.4 percent growth in digital marketing services offered to local businesses and showed some growth in newer activities like events and conferences.
Total revenue for the industry stands at $37.59 billion compared to $38.60 billion in 2012. Of that, $10.87 billion comes from circulation.
The NAA calculates digital advertising revenue rose 1.5 percent for the year and now accounts for 19 percent of ad revenues.… Read more