NBC News has redesigned the image-heavy homepage layout that drew more than 100 angry comments to Poynter in February — and more than 300 supporters to a Change.org petition to “Reinstate a content-rich, word-navigated NBCnews.com site design.”
According to audience surveys and data obtained through the use of a test site, preview.nbcnews.com, NBC News determined what its desktop readership wanted: “The audience was looking for a faster homepage, for more scannable headlines, and for greater density,” said Gregory Gittrich, executive editor of NBCNews.com.
(That meshes with the barrage of complaints I received after writing about the February redesign. One opined, “I guess reading text is second-rate these days. Big pictures, big boxes… let the fifth-graders revel in it.”