The challenge for Brian Williams and his bosses is clear: going from the butt of derision to a face of MSNBC.
“You don’t throw out the baby with the bath water because the water is soiled,” said an NBC anchor to me Thursday
Reports surfaced late Wednesday that he’d not return to his evening anchor post. On Thursday came a formal corporate announcement that he’ll do “breaking news” at the cable channel. Meanwhile, he taped an interview with colleague and “Today” co-host Matt Lauer, which will air Friday.
Ultimately, the decision was inevitable even if it suggests a distinction without a difference.
For his bosses, the evening anchor job at the broadcast network is too high profile, there’s too much advertising money on the table and it wasn’t worth the risk of viewer and internal derision. Read more