Slate is launching a podcasting platform called Panoply, which will open up the online magazine’s “production, audience development/distribution and sales” framework to partner organizations, Jason Abbruzzese writes for Mashable.
The platform will have multiple launch partners, including “The New York Times Magazine, the Huffington Post, Inc., Popular Science and New York Magazine,” according to Mashable.
Andy Bowers, the executive producer of Slate’s podcasts, had sensed an opportunity for the outlet to further expand its offerings for a long time, Abbruzzese writes. Then “Serial” became a breakout hit over the summer, catalyzing further action:
Panoply’s model is based on a belief that not every podcast needs to be Serial to be viable. A growing audience and a maturing digital market have changed the economics of the business, said Matt Turck, who left his position as publisher of Slate to be chief revenue office at Panoply.