Over at Mashable, business reporter Patrick Kulp has turned around a comprehensive look at the challenges Subway faces in the wake of child pornography charges against its slimmed-down pitchman, Jared Fogle. The article features interesting analysis that shows how industry shifts, such as the rise of “fast casual” restaurants like Chipotle, threaten the sandwich shop’s dominance.
Unfortunately, the article was promoted with this tweet (since deleted):
Subway has bigger problems than accused pedophile Jared — starting with bagged lettuce and limp tomatoes.
Journalists soon called Mashable out on the awkward construction of the tweet and its headline (which has since been changed):
Wow that is bad very bad https://t.co/EMFaDj51eS
— Lainna Fader (@lainnafader) August 20, 2015
Spectacularly ill-conceived tweet here. https://t.co/Z53tIubb1b
— Xeni Jardin (@xeni) August 20, 2015
Mashable quickly apologized:
We apologize for seeming to diminish allegations against Jared Fogle.