Mid summer, 2015 is shaping up as another such year, and it again seems unlikely that that much new revenue can be found. The math is daunting.
Consider paywalls. Phased in at different times over the last five years at different companies, digital subscriptions and price increases for print seem to typically have generated a 10 percent circulation revenue gain, even as print circulation volume declines.
Project that 10 percent industry wide on total circulation revenue of about $11 billion and that’s enough to cover a billion or more in print advertising losses. Read more