Articles about "newspaper advertising"


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As mobile ad revenue continues to soar, newspapers still struggle to catch the wave

There was a double dose of good news in eMarketer’s mid-year ad forecast released today. Ad spending will grow more than 5 percent in 2014 for the first time in 10 years. And the mobile ad boom shows no sign of plateauing with 83 percent growth over 2013 expected.

Digital giants like Facebook and Google continue to dominate the category (together more than 50 percent), while newspapers and magazine struggle to offer competitive ad buys on their mobile products.

The Newspaper Association of America’s revenue report for 2013, released in April, found that mobile advertising had grown 77 percent for the year but still accounted for less than 1 percent of total revenue.  By contrast, as Facebook reported its first quarter earnings the same month, it said mobile had grown to 59 percent of its total ad revenue.… Read more

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Newspapers will lose a half of their share of digital advertising in the next five years, Borrell Associates forecasts. (Depositphotos)

Forecast: Papers will lose more than half their share of digital ads in next 5 years

With all the talk of newspapers as dinosaurs, you might be surprised to know that they will close 2013 retaining their position as the leader among legacy platforms in share of digital advertising revenue, according to Borrell Associates’ annual review and forecast.

But as Borrell looks ahead, the industry’s digital ad prospects are alarmingly weak. By 2018, the consulting firm predicts, newspapers share of all digital advertising will fall by more than half — from 7.1 percent in 2013 to 3.3 percent in 2018.… Read more

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Front page ads aren’t new at the Los Angeles Times

I hope the LA Times was well compensated for this,” Nieman Lab director Joshua Benton tweeted about the Los Angeles Times’ front page ad Wednesday.

Image courtesy the Newseum

The paper has “had a number of innovative campaigns on A1,” L.A. Times spokesperson Nancy Sullivan told Poynter in an email.… Read more

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Student newspapers facing same pressures as pro publications

In an era of changing media models, student journalists aren’t just grappling with the basics of reporting, writing, editing and publishing — they’re struggling to survive.

The challenge is the same one faced by their professional counterparts: decreased advertising revenue coupled with increased printing costs. Like the pros, college media organizations have tried to adapt by simultaneously pursuing cost reductions and striking out into new businesses.

“I don’t know a student news outlet in the country that hasn’t been affected in some way,” Dan Reimold, a faculty adviser to The Minaret, the college newspaper for the University of Tampa, said by phone. Reimold writes about student newspapers on his blog College Media Matters.

Reimold said student newspapers caught in a financial vice have been forced to cut pay for their editors, reduce page size and slash print runs.… Read more

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GateHouse Media revenue drops alongside foreclosure rates

Boston Business Journal | WPRI

The drop in foreclosures nationwide in March should be good news for everyone, but the Boston business Journal’s Jon Chesto notes GateHouse Media Inc. is facing a 6 percent decline in revenue year over year because of a decrease in ad sales for foreclosure auctions.

The loss of all those foreclosure auction ads that GateHouse once counted on to get through the tough times is continuing to hurt the company’s classified ad pages. Lower foreclosure revenue in Massachusetts accounted for a full 40 percent of GateHouse’s classified ad revenue decline in the first quarter, the company said. But there’s good news, GateHouse investors: CEO Mike Reed said he expects this problem to subside by the end of the third quarter, and “possibly reverse.”

The Fairport, N.Y., company referred to the Massachusetts legislature in an SEC filing about first quarter results.… Read more

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Google wins $1 million worth of USA Today ads in Print Advertising competition

The New York Times
Google Creative Lab won a print-advertising contest run by USA Today. Publisher Larry Kramer tells The New York Times “he could see how people may consider it ‘hysterical,’” Stuart Elliott writes.

First prize is $1 million worth of advertising in USA Today. “A million dollars is nothing to laugh at,” Google Creative Lab Chief Creative Officer Robert Wong told Elliott. The contest was spawned after a conversation between Kramer and USA Today media columnist Michael Wolff, Elliott reports. Wolff was one of the contest’s judges.

The winning ad shows the first paragraph of a newspaper story about the Dalai Lama and Desmond Tutu. Via deft copy-editing marks, the ad shows how visa problems preventing a meeting between the two could have been solved by using a Google Hangout.… Read more

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Washington Post third quarter newspaper losses exacerbated by Kaplan declines

The Washington Post Co.
The Washington Post Co. swung to a loss in the third-quarter as advertising revenue fell for the fourth consecutive period and its one-time cash cow, the Kaplan education unit, reported a steep drop in profits.

Newspaper publishing division revenue declined 9 percent in the quarter to $149.3 million, pushed by a 20 percent decline in print advertising revenue at the flagship Washington Post. The company said its declines were largely due to drops in classified, zoned and general advertising.

Digital dimes are not making up for the print loss in the newspaper division’s online unit, which include the Post Website and Slate. Newspaper online revenue dropped 14 percent in the quarter to $23.3 million. Display online ad revenue plunged 17 percent and online classified dipped 5 percent.… Read more

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