Revenues from digital advertising reached nearly $37 billion in 2012, the Interactive Advertising Bureau’s annual report says, up 15 percent over 2011. Mobile advertising accounted for 9 percent of the total. Display advertising accounted for 33 percent, and search was 46 percent. Video advertising was up 29 percent over 2011.
As good as that news may seem, there’s no guarantee that this wave of cash will wash ashore at news organizations. IAB spokesperson Laura Goldberg tells Poynter the report does not break down revenue by web property category. But analyst Mary Meeker pointed out last year that there is a “steep imbalance between where people spend their time and where advertisers spend their money,” as Jeff Sonderman put it.