Articles about "Online traffic and metrics"


Web traffic concept in word tag cloud on black

In defense of ‘vanity’ metrics: why page views are still important

Editor’s note: On Monday, Poynter’s Rick Edmonds argued for new ways to measure digital audiences that would replace the widely used unique visitors and page views. In this post, News Corp’s Raju Narisetti takes a contrary view. Portions of this Read more

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Time to ditch uniques and page views for engagement in measuring digital audiences

When Nieman Lab’s Josh Benton asked me in December for a New Year’s prediction, I leaned toward the bombastic and led my wish list for 2014 as follows:

Ditch uniques and develop a better metric. Then-Newspaper Association of America president

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Three simple Google tools journalists can adopt to draw traffic

Google is increasingly emphasizing the ways it can be of service to the media, and the company held a summit in Chicago last week sponsored by the Society of Professional Journalists, the Online News Association and Northwestern University’s Knight Read more

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News organizations can now see how their content performs on Pinterest

The image-sharing network Pinterest released a new analytics tool this week that serves up lots of data about how its users engage with your website's content. Here are some of the questions you can now answer pretty easily. (more...)
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The metrics we really need from Twitter are not the metrics we have

Twitter co-founder Ev Williams acknowledged Monday that available metrics like follower counts are not great measures of success.

At a panel discussion in New York hosted by BuzzFeed’s Jonah Peretti, Williams said the follower count “doesn’t capture your distribution. … … Read more

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Study: Smaller news websites depend more on social media for traffic than larger sites

In any local market, the dozens or hundreds of available news websites make up a news ecosystem.

In any real-life nature ecosystem — think of the food chain diagram you learned in 5th grade — the many species develop their … Read more

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News websites avoid August doldrums to reach record Web traffic

Fishbowl NY | Forbes | Guardian | Mediaite
August is traditionally thought to be a slow news month, and overall Web traffic has sagged more than 14 percent in Augusts past.

But something about this past month (Olympics? The RNC? Hurricane Isaac?) pushed many big news websites to record-high Web traffic.

Drudge Report: "THANKS FOR MAKING AUGUST '12 THE SINGLE BIGGEST MONTH IN DRUDGEREPORT'S 17 YEAR HISTORY!," says the site's Facebook page, which reports 943 million pageviews last month from around the world.

The Atlantic: "All three of The Atlantic’s digital brands — theatlantic.com, theatlanticwire.com and theatlanticcities.com — posted record-setting numbers in August. Theatlantic.com grabbed 10.8 million unique visitors," Fishbowl NY reports. (more...)
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Desktop, laptop use of New York Times’ website drops over two years

People using computers at home and work spent less time on nytimes.com in April and May of 2012 than they did during the same months in 2010, according to Nielsen figures released to Poynter. The average time-on-site (in minutes) for home and work computers in the U.S. for April and May for the last two years:
April 2010 April 2011 April 2012 Change 2011-2012 Change 2010-2012
15:50 13:20 14:02 5% -11%
May 2010 May 2011 May 2012 Change 2011-2012 Change 2010-2012
14:46 13:05 12:26 -5% -16%
We asked for the figures to see if the paywall had affected how much time users spend on the site -- discouraging drive-by traffic and encouraging more loyal, paying customers to visit. Instead, the figures appear to show how mobile devices are chipping away at the amount of time that users spend on their desktop and laptop computers, the Times says. (more...)
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winners

Knight News Challenge funds 6 projects focused on networks

The Knight News Challenge is giving more than $1.375 million to six projects that use networks in different ways to solve journalism problems.

Two of the winners announced Monday address issues on opposite ends of the journalism process:

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