Online traffic and metrics

The politics of reforming digital audience metrics -- don't underestimate the status quo

Long-time critics of imprecise unique visitor and page view metrics like me have had reason to cheer in recent months. Both the Financial Times and Economist have started to offer advertisers the alternative of rates based on time spent rather than raw traffic numbers. Chartbeat corrected a major flaw in existing measures of time spent, then got its … Read More

In defense of 'vanity' metrics: why page views are still important

Editor's note: On Monday, Poynter's Rick Edmonds argued for new ways to measure digital audiences that would replace the widely used unique visitors and page views. In this post, News Corp's Raju Narisetti takes a contrary view. Portions of this post appeared previously in a Newspaper Association of America blog. I remain a big fan of page views per … Read More

Time to ditch uniques and page views for engagement in measuring digital audiences

When Nieman Lab's Josh Benton asked me in December for a New Year's prediction, I leaned toward the bombastic and led my wish list for 2014 as follows: Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago. It still hasn’t happened. One- or two-time … Read More

Three simple Google tools journalists can adopt to draw traffic

Google is increasingly emphasizing the ways it can be of service to the media, and the company held a summit in Chicago last week sponsored by the Society of Professional Journalists, the Online News Association and Northwestern University's Knight Lab. @ONA @spj_tweets @knightlab thx to our partners to help … Read More