Jeff Sonderman
Mar. 14, 2013
3:49 pm
The image-sharing network Pinterest released a
new analytics tool this week that serves up lots of data about how its users engage with your website's content.
Here are some of the questions you can now answer pretty easily.
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Jeff Sonderman
Sep. 25, 2012
11:45 am
Twitter co-founder Ev Williams acknowledged Monday that available metrics like follower counts are not great measures of success.
At a panel discussion in New York hosted by BuzzFeed’s Jonah Peretti, Williams said the follower count “doesn’t capture your distribution. … … Read more
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Jeff Sonderman
Sep. 13, 2012
3:00 pm
In any local market, the dozens or hundreds of available news websites make up a news ecosystem.
In any real-life nature ecosystem — think of the food chain diagram you learned in 5th grade — the many species develop their … Read more
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Jeff Sonderman
Sep. 5, 2012
1:16 pm
Fishbowl NY | Forbes | Guardian | Mediaite
August is traditionally thought to be a slow news month, and overall Web traffic has sagged
more than 14 percent in Augusts past.
But something about this past month (Olympics? The RNC? Hurricane Isaac?) pushed many big news websites to record-high Web traffic.
Drudge Report: "THANKS FOR MAKING AUGUST '12 THE SINGLE BIGGEST MONTH IN DRUDGEREPORT'S 17 YEAR HISTORY!," says the site's Facebook page, which reports 943 million pageviews last month from around the world.
The Atlantic: "All three of The Atlantic’s digital brands — theatlantic.com, theatlanticwire.com and theatlanticcities.com — posted record-setting numbers in August. Theatlantic.com grabbed 10.8 million unique visitors," Fishbowl NY reports.
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Steve Myers
Aug. 2, 2012
10:36 am
People using computers at home and work spent less time on nytimes.com in April and May of 2012 than they did during the same months in 2010, according to Nielsen figures released to Poynter. The average time-on-site (in minutes) for home and work computers in the U.S. for April and May for the last two years:
| April 2010 |
April 2011 |
April 2012 |
Change 2011-2012 |
Change 2010-2012 |
| 15:50 |
13:20 |
14:02 |
5% |
-11% |
| May 2010 |
May 2011 |
May 2012 |
Change 2011-2012 |
Change 2010-2012 |
| 14:46 |
13:05 |
12:26 |
-5% |
-16% |
We asked for the figures to see if the paywall had affected how much time users spend on the site -- discouraging drive-by traffic and encouraging more loyal, paying customers to visit. Instead, the figures appear to show how mobile devices are chipping away at the amount of time that users spend on their desktop and laptop computers, the Times says.
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Steve Myers
June 18, 2012
1:55 pm
The Knight News Challenge is giving more than $1.375 million to six projects that use networks in different ways to solve journalism problems.
Two of the winners announced Monday address issues on opposite ends of the journalism process:
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Steve Myers
May 10, 2012
5:39 pm
Mashable
Lauren Indvik reports that people at The Atlantic's websites have
stopped thinking about SEO so they can focus on getting stories to take off on social networks. "Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, tells her.
Now that Google displays relevant results shared by users' friends, social is becoming more important even among people who are searching. "Social media is becoming an engine that drives more than just Facebook and Twitter’s own referrals," wrote Poynter's Jeff Sonderman, declaring, "Say goodbye to SEO."
Here's more on what Havens told Indvik at last weekend's Mashable Connect conference:
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Steve Myers
May 2, 2012
4:38 pm
Adtrak
A sizable percentage of inbound search terms are hidden from publishers now that Google encrypts searches by default when users are logged in to Google.com and Firefox and Chrome use encrypted search in their toolbars.
When Google announced the change in October,
the company predicted that the change would affect less than 10 percent of searchers. Adtrak writes that the figure is much higher:
Figures reiterated quite often on blogs, forums and in tweets suggest that some 20% of their keyword traffic is hidden behind secure search (when a person is signed into their Google account and searching the web).
I checked Poynter.org's analytics: Keywords were hidden in 29 percent of searches in April. That's up from 22.5 percent in November, shortly after the change was made. Now "(not provided)" makes up the largest category of search terms, dwarfing the second place term: Poynter. Overall, 6 percent of inbound traffic now comes from a black box.
Besides Google,
Firefox and Chrome now default to secure search in their toolbars. When you combine Google's share of the search market with Firefox and Chrome's share of the browser market, about 26 percent of searches will be encrypted, not including those logged in to Google, according to Practical eCommerce.
Adtrak's take:
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