Steve Myers
Feb. 2, 2012
10:56 am
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Steve Myers
Jan. 26, 2012
3:30 pm
The Linchpen
Greg Linch, a Web producer at The Washington Post, argues on his personal blog for a new way to measure the impact of accountability journalism:
An investigative piece that might be nowhere near as popular in pageviews across a mass audience (yes, sometimes, they can be) is quantitatively measured the same way a celebrity death story is. ... If we value impactful accountability journalism, why are we quantitatively equating it one-to-one to entertainingly impactful news?
A better approach, he writes, would combine page views with other measures of reader interest:
You could factor in all the usual metrics of pageviews, pages per visit and time on site along with others such as comments, social mentions of a story (and by what kind of people) and links. You could track the larger conversation around a story ... You could also account for actions taken by governments, non-profits, community groups, registered voters, parents and others.
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Steve Myers
Jan. 25, 2012
2:18 pm
BuzzFeed |
comScore
BuzzFeed reports that the U.K.'s
Daily Mail has passed The New York Times as the largest online newspaper property in the world. A spokeswoman for the Times says this doesn't mean that the Daily Mail is the largest single newspaper site, though, because its figure includes a recently added personal finance site. (I've reached out to comScore for more information.)
But the new figures show something else: The Times hasn't lost reach since instituting its paywall on March 28, 2011.
The Guardian reported in April 2011 that the Times had 61.96 million unique visitors worldwide in March, which was an increase of 41 percent from the previous month.
That means the Times had 44 million unique visitors worldwide in February; in December, that figure was 44.8 million, according to BuzzFeed. (Both outlets cited comScore as the source of their figures.)
Eileen Murphy, the Times' vice president for corporate communications, confirmed these figures and said traffic is flat from December 2010 to December 2011. February's 44 million uniques was the lowest in that time period; October's 48.7 million was the highest (not including March's spike, mostly driven by the Japanese tsunami). Those figures don't include About.com or other properties owned by the Times Co.
(more...)
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Jeff Sonderman
Jan. 24, 2012
7:52 am
A new Web analytics system launching Tuesday seeks to meet needs unique to content publishers rather than e-commerce or business websites. What sets
Parse.ly Dash apart the most is its ability to tabulate pageviews by author, news topic or category, not just individual pages.
Judging from a pre-launch preview, Dash is a smart, efficient tool that almost any publisher would welcome. But for a couple reasons, it is probably going to appeal only to the larger news sites out there.
(more...)
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Steve Myers
Jan. 4, 2012
10:23 am
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Jan. 3, 2012
3:05 pm
Amid intense competition on the Web, we continue to have high loyalty with nearly 40% of our audience coming directly to [the Washington] Post website. But more than a quarter of all readers are now finding Post content through Search, up from 17% in 2009.
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Washington Post Managing Editor Raju Narisetti, sizing up how the website did in 2011
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Jeff Sonderman
Dec. 13, 2011
10:42 am
Facebook accounted for more than half of all content-sharing activity in 2011, according to new data from AddThis.
The company’s sharing buttons are embedded on more than 11 million websites, giving it a pretty broad view of how content … Read more
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Jeff Sonderman
Dec. 12, 2011
11:52 am
Forbes
Lewis DVorkin shares some insightful audience statistics from two Forbes writers with very different styles --
Eric Savitz, a "human newswire" churning out short posts, and
Matt Herper, a long-form, infrequent writer. The lesson, he says, is "online news consumers crave both." The key is understanding the subject and the audience, DVorkin says. Savitz covers daily tech company news by embracing "frequency and timeliness," while Herper learned that the issues on his pharmaceutical beat were better suited to longer explainers that "take the reader into another world.”
The post has charts, and more analysis. (via
Jay Rosen)
|| Earlier: Long-form reporting drops at Wall Street Journal in Murdoch era (Poynter)
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Steve Myers
Nov. 16, 2011
9:57 am
Ad Age
Nick Denton said at Ad Age's Media Evolved conference that in
moving away from a reverse-chronology layout for Gawker Media sites, he decided to put the needs of occasional visitors over the minority of regular readers. The limitations of the old design were evident when Gizmodo got its hands on an iPhone 4 prototype in 2010, writes Cotton Delo. "The story drew massive traffic due to the publicity, but because of the old design, the editors had to stop updating the site for eight hours one day, since the story people were looking for would have dropped too low on the page to be found in the old format." Scoops like the iPhone one helped triple traffic, said Denton, who also told the audience that Gawker plans to release a product to encourage smart people to comment. ||
Earlier: Nick Denton loses bet over Gawker’s page views after redesign
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Julie Moos
Nov. 16, 2011
7:48 am
New overnight and updates from Tuesday:
- The Committee to Protect Journalists reports that at least seven journalists were arrested Tuesday while covering the Occupy Wall Street eviction, including an AP writer and photographer.
- The Patriot-News in Harrisburg, Pa., is seeing about three times its normal Web traffic, with about 14 million page views since the Penn State sexual abuse story broke, Editor David Newhouse tells Bill Lucey by email. "We have had some increase in single copy print sales but I don't know those numbers. (Most of our print paper readers have home delivery.)"
- Pam Johnson is retiring from the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism. Johnson joined RJI as its founding executive director after a stint on Poynter's leadership faculty. RJI is hiring: “The new executive director will lead an innovation-driven organization that works with citizens, journalists and researchers to find new ideas, test them with real-world experiments, evaluate them through rigorous research and deliver solutions that citizens and journalists can use to improve journalism.”
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