Oscar Grut

Why The Economist turned over digital strategy to its tablet chief

The Economist has elevated Oscar Grut, head of its tablet editions, to a new position overseeing the website and all other digital products as well. “It is a sign,” Robert Andrews reports, “that after years of struggling to make money and native products on the web, publishers increasingly view digital editions — familiar reversioning of their core legacy titles — as their primary digital products.” || Related: Why The Weather Channel separates tablet & mobile ad sales: “We just see so much more value in the tablet” (Digiday) || Earlier: Economist CEO foresees rapid audience shift from print to tablet (Poynter) Read more

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