Patch’s new site design went live in five Long Island, N.Y., towns Sunday evening.
The new design is less newspapery, Patch creative director Abel Lenz told me Friday, when he, chief content officer Rachel Feddersen and Patch CEO Jon Brod gave Poynter a demonstration of the site design. There’s an anchor spot up top for editor’s picks, but all the rest of the content flows down a center column, much like Advance’s sites in New Orleans, New Jersey and elsewhere.
But there’s a key difference between a reverse-chronological blog view and Patch’s new design. Patch readers will be able to follow certain topics — e.g., sports, government, local businesses — and they’ll also be able to create groups on Patch whose updates will feed in among the local news they’re interested in: A blog, or a private group, or a public one for a kids’ soccer team, in the example they showed me. Read more