“We studied reader patterns,” newyorker.com Editor Nicholas Thompson said in a phone call. There was no magic spot, just “what seemed fair and what felt right.” Plus they looked at how people arrived on those pages.
“It’s hard, right, because of the way we read the Internet right now,” he said. “A large percentage of traffic is people who only read one or two stories a month.” Traffic to The New Yorker’s homepage is up, Thompson said, but phones and tablets now deliver about 50 percent of its total traffic.
Story No. 7 looked like the inflection point, the spot at which serious readers would lift their credit cards and commit.
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