Articles about "Paywalls"


Guardian builds a business around ‘snacking’

Journalism.co.uk | CJR | PressGazette

Guardian CEO Andrew Miller told attendees of the Digital Media Strategies conference in London that his publication doesn’t assume readers stay with one news source all day long, Rachel Bartlett reports. Keeping the doors to its journalism open, Miller said, means a big audience outside the publication’s native U.K. And indeed the Guardian recently reported double-digit growth in digital revenue.

“The reality of the world is that people snack,” he said, and the Guardian approach is to “build a business around that”, he added.

Miller said entities that refer traffic to the Guardian “aren’t our enemies, these are our friends.” He said it’s “essential to our business model to ensure our journalism is read,” Bartlett reports.

“This isn’t about trying to protect old business models. It is about how the web works.”

A display in the Guardian’s offices in 2013. (AP Photo/Raphael Satter)
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From Lucia Moses’ profile of Hearst CEO Steve Swartz:

While many newspapers have turned to paywalls to offset declining ad revenue, Hearst has clung to free access. Some see this as lacking innovation, but Swartz counters that Hearst chose to place its bets on household penetration and that its free newspaper sites are profitable without paywalls. “If you put a gate on your free website, you’re giving up a powerful tool to reach the consumer, and we think that’s a better strategy than putting up a paywall,” he says.

Lucia Moses, Adweek

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Sun-Times will test Bitcoin paywall

The Domains

The Chicago Sun-Times will test a “social paywall” Feb. 1. To access the site, “readers will be prompted to donate Bitcoins to or Tweet about the Taproot Foundation,” a group that says it “makes business talent available to organizations working to improve society.”

Sun-Times Editor-in-Chief and Publisher Jim Kirk said the Sun-Times is the “first major USA newspaper to test a Bitcoin-based paywall.” The Dish Daily implemented a paywall built by the same company, BitWall, last year.

The Sun-Times erected a more traditional metered paywall in 2011.

Related: News nonprofit starts taking donations in Bitcoin Read more

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Cincinnati TV station plans paywall on its website

NetNewsCheck

WCPO will introduce a paywall for much of its website content early next year, NetNewsCheck reports.

Over the past year, the ABC affiliate’s site has added more than 30 editorial staffers to its digital reporting team, including eight veteran reporters covering local crime and justice, politics, business, education and the arts.

Paywalls are increasingly common for newspaper sites — 41 percent of U.S. dailies will have them after Digital First Media puts its paywalls in place, Ken Doctor wrote recently — but they’re an elusive species among TV stations, which could arguably benefit from competitors putting their content behind a gate.

The Cincinnati Enquirer, like all Gannett-owned papers, has a metered paywall. The E.W. Scripps Co., which owns WCPO, announced at the end of 2012 it would install paywalls for all of its newspaper sites.

You can see the stories WCPO considers premium content on its site now: They’re marked with a “9″ logo. Read more

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Salt Lake Tribune won’t get a paywall because of competition

Salt Lake Tribune

After Digital First Media CEO John Paton announced Monday that the company would roll out paywalls to “all 75 dailies run by DFM,” the Salt Lake Tribune tweeted to Poynter that its site would remain free:

 

A Digital First Media spokesperson confirmed to Poynter (as did Paton, on Twitter) that the Tribune would stay free. Tribune Editor Terry Orme hasn’t replied to my request for more information, but Managing Editor Lisa Carricaburu explained the exemption in a story on Monday:

We are in a very competitive news market flush with free online access to news. For us to charge for access to sltrib.com and our mobile applications at this time would be to risk losing a significant chunk of audience that easily could find local news somewhere else.

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San Jose Mercury News homepage. (mercurynews.com/Sehwa Huh)

Digital First will add paywalls at most of its daily newspapers

Digital First | Newsonomics

Digital First Media plans to expand its paywall offerings to most of its 75 daily newspapers, CEO John Paton says in a blog post. The paywalls will be an all-access model. Paton, a noted skeptic about paywalls in the past, writes that while “digital advertising has grown more than 89 percent,” the company needs “more gas in the tank if we are going to complete this journey of print-to-digital transformation.”

Let’s be clear, paid digital subscriptions are not a long-term strategy. They don’t transform anything; they tweak. At best, they are a short-term tactic.

I’m not sure that’s a meaningful distinction,” Ken Doctor writes about Paton’s strategy/tactic taxonomy. Read more

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For Modern Farmer, farm stands hold more promise than newsstands

When Modern Farmer launched its GoatCam in September, Editor-in-Chief Ann Marie Gardner was surprised to hear from people working at the Pentagon.

“They had a suggestion for changing the angle of the camera so they could see the goats better,” Gardner said in a phone interview.

Gardner (Photo by David Harriman)

Modern Farmer is proving adept at finding audiences in places one wouldn’t expect. Since launching this past April, its article on why cow-tipping is nearly impossible has become a viral hit, BuzzFeed’s Katie Notopoulos has written about how to behave at a farmers market and President Clinton has jawed about farming in its pages. (He remembers he once “badly lost a head-butting contest to a ram.”)

The Hudson, N.Y.-based publication offers a daily report online as well as a quarterly print magazine. Its target audience isn’t just urban weenies obsessing about kale, but people who are interested in the stories behind their food. Read more

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Richmond Times-Dispatch readers get digital discount if they consent to print

Print and digital subscriptions to newspapers generally work like this: If you subscribe to the print product, you get free digital access. But if all you want is digital, you can pay a little less.

Not so in Richmond.

The Times-Dispatch launched its All Access paywall Tuesday that charges more for those readers who want digital access to the website but don’t want newspapers delivered to their doorsteps. After introductory rates expire, each print subscription option — seven-day, six-day, either of two four-day options, or Sunday-only — will cost a flat $19 per month with digital access included. Meanwhile, digital access without print costs $21 per month.

So is the model forward-thinking and digital-first or is it mostly an attempt to boost print circulation while there’s still some money to be made there? President and publisher Tom Silvestri couldn’t be reached for comment, but here’s how the paper justifies the pricing in its FAQ:

Why, after the introductory period is over, does the digital-only option cost the most?

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Buffett-owned Richmond Times-Dispatch introduces paywall

Richmond Times-Dispatch

Giving away content online no longer can be sustained,” Richmond (Va.) Times-Dispatch Publisher Tom Silvestri writes in a letter to readers. “Not if we want to be around for another 160-plus years serving the Richmond region and Virginia with the kind of news reporting that makes a difference and advertising deals that delight.”

The Times-Dispatch’s “All Access” plan, coming Tuesday, will operate in a manner now familiar to paywall observers: People who don’t subscribe to the paper will be able to see 20 stories per 30-day period without hitting a gate. Videos, obituaries, classified ads, section fronts and wire copy won’t count against the meter.

And subscription prices will rise next year, Silvestri says, when the paper “will install a comparatively small increase to cover projected higher costs, some of which result from this month’s rollout of new sections and added pages.” Read more

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The International New York Times debuts

The first edition of The International New York Times appeared Tuesday. It replaces the International Herald Tribune. In a letter to readers on the front page, Times Publisher Arthur O. Sulzberger Jr. says his father “had the vision to make The Times a national newspaper in 1980.”

With today’s action, we are creating a single, unified global media brand, which will allow us to expand our digital hubs, grow our editorial team, add more international voices in news and opinion, and increase the coverage provided by some of our best writers from around the globe.

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