With today’s action, we are creating a single, unified global media brand, which will allow us to expand our digital hubs, grow our editorial team, add more international voices in news and opinion, and increase the coverage provided by some of our best writers from around the globe.(more...)
Readers of the paid site will see an image-oriented, collage display with far fewer ads (Web pages maintained by third parties also may contain ads). Eventually, more personalization and a loyalty program will be added to the site.“The pay wall solution hasn’t worked,” Jason Dyer, the News' chief marketing officer, told Jean. “The pay wall didn’t create a massive groundswell of [digital] subscribers.”
The free site will look just like The News’ current website with advertisements.
Some parts of tampabay.com will continue to offer unlimited access. The meter does not count visits to the home page or to PolitiFact.com, our service that measures the truth of what politicians are saying. Readers also can tap into Things To Do, or the sections that advertise cars, homes and jobs, as much as they like.
(This case study, the first of an occasional series, was underwritten by a grant from the Stibo Foundation. Poynter affiliate Bill Mitchell did the reporting for the article in 2012, and it has been updated and edited by Media Business … Read more
Now that the logic and financial benefit of digital pay plans has been broadly (but not universally) accepted at newspaper companies, a second generation of issues and solutions is emerging.
Listening to the final session at the American Society … Read more