Philly.com | TechCrunch | Adweek.com
The Philadelphia Inquirer, Daily News, and Philly.com parent is selling 5,000 Arnova 10 G2 tablet computers for as little as $99 to readers who agree to buy two-year subscriptions to three apps developed for the Android tablet. (The tablet is $129 for one-year subscribers.) After a beta-test phase with the first 5,000 tablets, Philadelphia Media Network (PMN) hopes to launch the tablet more widely on "Black Friday," the day after Thanksgiving. "Our goal is to be the most innovative company in the industry, and today’s announcement is a major step in that direction," says PMN publisher Gregory Osberg. || Jeff Sonderman: Why subsidizing tablets for newspaper subscribers makes sense.