Melody Kramer spoke with Philly.com’s Erica Palan on Tuesday about how Palan works with her coworkers on social. Included in that conversation was the mention of a recent workshop for staff at Philly.com, the Philadelphia Inquirer and the Philadelphia Daily News called “How to get your story read.”
After Tuesday’s story, people asked Palan to see the presentation for themselves. She has posted them here, and the presentation she created along with Diana Lind, director of digital audience development, is full of tips including why you need to get the headline right and how to get your story out on social media.
The purpose of the conversation was to help explain the elements of shareable content, Lind said in an email, and to show “how an article’s framing can have a strong impact on whether or not it gets shared, and therefore read.”
Their most popular content is breaking news and sports, Lind said, by far, “so the presentation didn’t focus on those subjects. Read more