As news organizations debated their lead image options yesterday during the first of a two-day public viewing for slain Senator and pastor Clementa C. Pinckney, a key voice was silent in many newsrooms: The picture editor.
Given the magnitude of this story and the historical significance, many publications and news sites presented the open casket public viewing prominently.
Sadly, many news organizations have eliminated or consolidated the role of picture editors and worse yet, lots of online companies never think to integrate the role of visual advocates.
In this era of fierce competition for web traffic and single copy sales — visuals are key.
The sensitive and impactful decisions involving visual presentation have never been more demanding for media companies. Read more