Articles about "Pinterest"


It’s National News Engagement Day. Here’s how you can celebrate

To combat growing disinterest in the news, the Association for Education in Journalism and Mass Communication has chosen today celebrate the inaugural National News Engagement Day.

Celebrating this newsiest of holidays is easy — you don’t even have to get out of your chair. Here’s how:

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Rupert Murdoch

Rupert Murdoch is not giving up, the BBC cuts hundreds of jobs

mediawiremorningGood morning. Let’s do this. Read more

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The day in digital: ‘Amazon seems serious,’ GIFs on Twitter, CTOs look into their crystal balls

“Amazon seems serious about changing the way smartphones work,” Walt Mossberg writes at Re/code. Two big features of the new Amazon Fire Phone: hands-free navigation and “Firefly” software that identifies objects with the camera and links users to product pages on Amazon.

Amazon CEO Jeff Bezos holds up the new Amazon Fire Phone at the launch event Wednesda in Seattle. (AP Photo/Ted S. Warren)

Facebook had a worldwide outage for about 30 minutes early this morning. No word yet on the cause, Mark Scott and David Jolly report at the New York Times Bits Blog, but everything seems to be OK now.

How far into the future are media company CTOs looking? Hearst is looking further than BuzzFeed, according to Justin Hendrix’s series of interviews at Medium, which Liam Andrew aggregated at Nieman Lab.

Twitter now supports in-line animated GIFs on the Web and in its iPhone and Android apps. According to Mashable’s Kurt Wagner, “it does not appear as though Twitter GIF support extends to Tweetdeck or tablets.”

Slate is a master of Facebook sharing, but that comes at a cost: vocal commenters decrying the site’s use of clickbait. American Journalism Review’s Cory Blair gathers some examples and asks Slate’s Jeremy Stahl if the complaints are legitimate.

PureWow, a women’s lifestyle site, gets 10 percent of its traffic from Pinterest, so it has created a “custom ad product to help monetize readers’ Pinterest activity,” Digiday’s Ricardo Bilton reports.

Over at PBS MediaShift, Susan Currie Sivek looks at how analytics are being used at Reader’s Digest and digital publishing platform Mag+. At Readers Digest, the numbers said to scale back interactivity on mobile phones and the Kindle Fire, but to keep it on the iPad.


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Pinterest, the photo-sharing site, is a tool journalists can use, but it has its limitations. (AP Photo/Pinterest)

Journalists can use Pinterest, but with limitations

Update: I will be pinning this how-to Poynter article to my Pinterest page, afterall. After reading my article, writer Deborah Nam-Krane tweeted me with a workaround she uses to get past the Pinterest image pinning limitation I discuss here. Until Pinterest fixes the issue, this will help you pin your work on your Pinterest boards and I’ll use the workaround to pin this article and other articles I have written that were published in Poynter and other publications:
1. Choose an image and download it. Or choose one that you already have in your photo files. You may want to choose the logo of the media organization.
2. Go to your Pinterest page and in the upper right corner click on the + icon. Click on Upload a Pin to upload your chosen image.
3. You will be in a Pinterest pin box, and you can choose which of your boards your chosen image will be pinned to. Choose your board and write your description in the section provided.
4. Click on Pin It to pin your image to your chosen board.
5. Go to your new pin on that board and click on the pencil icon to edit the pin.
6. At the bottom of the box, you will see that the pin’s source can be edited. Right now, the source box will be empty. Add the URL of the work (article, video, whatever it is) you want to pin. That URL will now be attached to your pin’s image. Then, click Save Changes.

I won’t be pinning this how-to article on my Pinterest page.

I’d like to, of course, because I have a board for my articles, and this article is about how journalists can use Pinterest boards to showcase their work. Ah, irony.

The reason I won’t pin it is because of a fundamental Pinterest flaw: advertisements are the only images from this Poynter page that Pinterest’s programming recognizes as images for pinning.

That is, unfortunately, the case with any website’s journalistic offering (article, video, you name it) that doesn’t have an editorial photo, illustration, or other non-advertising image to go with it. I can’t pin any of my articles from the archives of the Chicago Tribune, the Los Angeles Times, the Sun-Sentinel (Ft. Lauderdale), and many other major newspapers and magazines either, unless I’m okay with ads as those pin images. And, I’m not.

The late, best-selling novelist and feminist scholar, Marilyn French, is not a giraffe. But an ad photo of a giraffe is the least objectionable of the pinable images Pinterest recognizes on the page containing my Chicago Tribune interview with her. When the article was published, her photo appeared with it but, like many articles in archives, that editorial image is long gone.

Whether you click on the website page’s Pinterest icon or type in that page’s URL while you’re on your Pinterest page, the only images that will appear will be ads and promos that may be on the page. If the page has no ads, promos or other images that Pinterest recognizes as pinable, then you’ll see a notice from Pinterest saying that the page has no pinable images. And, a pin can’t be created without a pinable image. Pinterest doesn’t recognize a headline itself as a pinable image.

I know what you’re thinking: Pinterest recently announced the introduction of a new feature that enhances article pins, and now includes headlines and bylines with images. That’s a great new feature, but it doesn’t solve the problem. You still need an editorial image to pin or else what will appear on your pin will be whatever images are on the page — advertisements and promotions.

Below the image in a generated pin, Pinterest provides a blank section where you can write a description (up to 500 characters) of the pin. That’s where you’d write the title of your article, your byline, the date it was published, and any other description of the article you’d like to include.

When someone clicks on that image, it will take them to your article because that’s the URL of everything on your article’s page, including that ad image.

But, the likelihood of anyone clicking on an ad, even though the description you wrote below it says it’s actually your article, is greatly reduced.

Your article pins will live on the Pinterest board or boards you’ve created for them and, unless those are “Secret” boards only you and others you’ve invited can see, those pins will also go out in your Pinterest feed, which will be seen by those who follow you on Pinterest, and will be available through Pinterest’s search function.

When anyone re-pins your pin, they can delete and/or edit what you wrote in the pin’s description box and write whatever they’d like. The image, however, remains.

This is where Pinterest’s new feature comes in handy: If your article appeared on a website that has Pinterest’s enhanced editorial images, then that editorial image will include a headline, byline, and short description that can’t be deleted because it’s part of what Pinterest recognizes as the pinable image. That headline, byline, and short description isn’t part of the blank description box that pinners can write in and edit. The blank description box under the image is still there, of course, so you or anyone else can write whatever you’d like, which can then be deleted and/or edited by anyone who re-pins it.

Nobody can delete or edit the descriptions you’ve written in your pins’ description boxes that live on your Pinterest boards. They can only make those changes when they re-pin your pins to their boards. Your originals remain untouched on your boards.

It’s not practical to expect websites to change their designs and include editorial images with all articles in order to have images other than ads on those pages that Pinterest’s code recognizes as pinable images.
Pinterest must find a way to classify headlines as pinable images.

That way, even if an article doesn’t have an editorial photo or illustration, its headline would be recognized as a pinable image. An article pin’s image would be its headline. Not pretty, perhaps, but perfectly functional, informative, and, most importantly, reflective of the content of the pin, unlike the ads that appear as editorial pins now.

You may decide that you don’t care if an advertisement is the image on your article or video pin. In that case, you can put a pin of your work on your board as long as the page it is on contains at least one image that Pinterest recognizes as pinable.

The ad image issue aside, here are a few tips for pinning your work:

Name and describe your boards clearly: While you can certainly be clever with your board names and descriptions, remember to be clear. Don’t make people guess what’s on your boards.

• Create boards for topics that interest you personally and those you cover as a journalist.: When people see your informative, clever, and entertaining pins from your topic boards, and they come to your Pinterest page to learn more about you and decide if they want to follow you (your entire account, which gives them all of your boards in their feed, or just individual boards), they will also see your work boards.

• Create one or more boards for your work: You may decide to include your work on just one board, or create separate boards for different topics or media. Do what works for you. You can also have one main board that contains everything and separate boards for however you choose to organize your work.

• Use “Secret” boards for organizing only: Pinterest allows you to have up to three Secret boards that only you (and anyone else you allow to access them) can see. These boards and their pins do not show up in Pinterest’s search, and the pins from these boards are not included in your outgoing feed to be seen by your followers. But these boards are online, of course, so you should not use them for pinning material having to do with sources or research that you wouldn’t want to be made public. Secret boards are a great organizing tool so you have a place to put your work (or anything else) before you put it on one of your regular, public boards.

• Cross-pin your work: Your work can be featured not only on your specific work boards, but also on your topic boards. I’ve pinned some of my humor columns on my work board, which I call My Published Articles/Books, but they’re also on my Humor board; my interview with the late singer/songwriter Dan Fogelberg is also on my Music board; and my interview with Frank McCourt, the late, Pulitzer Prize-winning author of Angela’s Ashes, is also on my Writing, Books, Literary board.

When you pin anything, it goes out in your feed. By cross-pinning, your work will be seen by more people: Those who follow your entire Pinterest account (they see the pins from all of your boards), as well as those who only follow one or more of your individual boards. My Dan Fogelberg interview pin, for example, was seen by those who follow my My Published Articles/Book board, my Music board, and my entire Pinterest account.

Pinterest is already of great use to journalists, not only as a way to further spread their work, but also as an archive and research tool. It won’t achieve its enormous potential, though, until Pinterest expands how it defines a pinable image so that ads aren’t the only options for editorial pins.

Nina L. Diamond is a journalist, columnist and essayist who has been published in such publications as Omni, the Chicago Tribune and the Los Angeles Times Magazine. Her books include “Voices of Truth: Conversations with Scientists, Thinkers & Healers.” She’s also a humorist who performed on “Pandemonium” and wrote a monthly humor column for Independent Publisher Magazine from 2003-2012. She is on Twitter and Facebook. Her Pinterest page can be viewed here. Read more

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Pinterest sees growing number of journalists using the site, makes related changes

Oh, How Pinteresting!

Pinterest introduced new article pins Tuesday; links to articles you’ve pinned can include a story’s headline and byline, plus a description as well as a link. The site says its users share more than 5 million articles each day. In that description, you can also throw in a photo credit.

News organizations with the right code should start seeing “rich pins” Wednesday,  Pinterest spokesperson Malorie Lucich told Poynter in an email. Pinterest is making the change because it’s “seeing a growing number or journalists and media sites use Pinterest,” Lucich wrote.

Some rich pins from Men’s Journal

The site’s ability to drive Web traffic may be a draw for news organizations and journalists. BuzzFeed CEO Jonah Peretti said in his interview for the “Riptide” project that Pinterest sends more traffic to his site than Twitter does. (The service is also a great way to search for images, BuzzFeed’s Ashley McCollum wrote in May.) Articles shared on Pinterest have an especially long “half-life,” John Koetsier wrote in June:

The key difference is that while Pinterest is a social network, it’s also an ideas-and-inspiration website, whereas Twitter and Facebook are social networks with a massive emphasis on immediacy. When people visit Pinterest, they browse, they search, they surf, and they uncover more pins.

Pinterest CEO Ben Silbermann recently announced the company would introduce “promoted pins.” Such ads “should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style,” Silbermann wrote. Read more

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News organizations can now see how their content performs on Pinterest

The image-sharing network Pinterest released a new analytics tool this week that serves up lots of data about how its users engage with your website’s content.

Here are some of the questions you can now answer pretty easily. Read more

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5 ways journalists are using Pinterest

As the audience for Pinterest grows, so has journalists’ interest in it. News organizations are using the social networking site in creative ways and finding that it’s a place where both hard news stories and features can thrive.

Highlight feature content

Many news organizations have taken advantage of what’s popular on Pinterest — food, fashion and weddings — by creating boards that showcase the feature stories they’ve published on these topics.

The New York Times, for instance, has nearly two dozen food, fashion and wedding boards combined. The Wall Street Journal has several fashion boards as well, and recently experimented with Pinterest during Fashion Week. Shortly before the event, the Journal asked WSJ.com readers to create a board showing the fashions that influence their sense of style. It then featured some of the boards and Pinterest users on WSJ.com.



“We wanted to do something collaborative with our users, and it ended up being really successful,” Liz Heron, social media director, said by phone. The beauty of Pinterest, she said, is its staying power.

“It’s not as ephemeral as something like Twitter. And it’s slightly different than other social networking sites because it’s not just about what you want to share and repin; it’s also about what you want to save.”

Resurface old content

Too often, quality content gets lost on news sites. Pinterest gives journalists a way to extend its shelf life.

Lauren Krabbenhoft, social media producer at the Orlando Sentinel, has been using Pinterest to resurface stories that might otherwise get lost. Most recently, she created a holiday recipes board to highlight recipes the paper has published throughout the years.

“All your archived content sitting on your site can be new again,” she said by phone. “We’re going back through our archives and trying to find content to pin; we have so much from our archives that we can go ahead and add.”

Pinterest is an especially good home for multimedia projects that took time to produce and aren’t easy to find on a news organization’s website. The Wall Street Journal has a WSJ graphics board, as well as an Olympics video board. It also has a “WSJ front pages” board showing front pages dating back to its first issue in 1889.

WSJ quotes” is one of the paper’s more popular boards; it highlights memorable quotes and links back to The Wall Street Journal stories in which they appeared.

Respond to news events

When a hailstorm hit Dallas last summer, Bruce Tomaso wanted to find a creative way to showcase the related photos he was seeing. Tomaso, breaking news editor at The Dallas Morning News, decided to create a Pinterest board on his personal account.

“As photos poured in, and flooded social media sites, I tried to think of a way that we could gather and present them quickly and with a powerful visual impact,” Tomaso said via email. “Slideshows, I think, lose some oomph by only displaying one image at a time (plus thumbnails, which have no oomph at all). And slideshows become unwieldy after a certain number of photos. … It’s got to be a subject I’m really interested in before I’ll click through a slideshow of, say, 40 or 50 photos.”

Since then, The Dallas Morning News has used Pinterest for other news stories. When Big Tex — the iconic statue at Texas’ State Fair — caught on fire, the paper created a Pinterest board filled with Dallas Morning News photos of the fire, as well as photos that readers and other news organizations were posting on Instagram, Flickr and Twitter. (Keep copyright issues in mind when pinning other people’s photos.)

The Times Union in New York also takes a newsy approach to some of its Pinterest boards. The paper has four different boards that show photos of local sex offenders in four local counties.

Earlier this year, the Pottstown (Pa.) Mercury created a board that highlights mugshots of local people who are wanted by police. Readers commented on the boards and offered tips about suspects who had taken on a new name or relocated to a different part of the country. Within three months, the tips helped lead to a 58 percent increase in arrests.

“Our [web]site doesn’t work well graphically, so Pinterest was a way to get content to readers easier,” Eileen Faust, Pottstown Mercury online editor, said by phone. “There’s a lot of people who might not easily find that mugshots board on our website, but if they use Pinterest, it’s easier for them.” Faust’s email address is on the Pinterest board, along with a note that encourages people to email her if they have concerns about the board’s content.

Showcase local attractions, events

One way to reach new audiences is to create boards that feature local tourist attractions;  Pinterest users searching for these attractions may come across your pins. The Orlando Sentinel has boards highlighting Kennedy Space CenterWalt Disney World, other Orlando theme parks, and a variety of popular travel spots in Florida.

“I’ve thought a lot about Pinterest boards as travel guides,” Krabbenhoft said. “I see a lot of people pinning from our Disney or Florida travel boards to their own travel boards.”

The Sentinel’s Florida travel board includes a popular pin about resort pools that links back to a photo gallery on OrlandoSentinel.com. “That is our slam dunk pin for some reason,” Krabbenhoft said. “Some days, we get more than 1,000 referrals to our gallery from Pinterest.”

Krabbenhoft has also found that boards for local events work well. The paper has several boards highlighting sporting events at nearby colleges and high schools, and it has a popular one on local concerts. “We found through experimentation that local topics work the best,” she said.

The Austin American-Statesman used Pinterest to cover South by Southwest last year; it created boards showcasing bands that performed, music parties and SXSW Interactive speakers and events.

The (Albany, N.Y.) Times Union takes a different approach to highlighting events on Pinterest; it has a “Reporters in the field” board that shows photos of the paper’s reporters covering local events and stories.

“We created it one afternoon, and within an hour or two we had 100 followers or so,” Social Media Strategist Kristi Gustafson Barlette said by phone. “People are curious about what’s going on behind the scenes, and this lets them see another side of the staff.”

Reach new audiences 

New York Times Senior Writer C.J. Chivers uses Pinterest to pin photos of artillery that link back to his Tumblr, “The Gun.” The Tumblr is based on Chivers’ book of the same title. Chivers said via email that Pinterest enables him to create a “visual index” of his posts and put his work in front of people who might not otherwise see it.

“After I signed up for Pinterest, people told me it was a site for cupcakes and wedding bouquets,” he said. “I didn’t know that beforehand, and I don’t think that kind of reputation needs to stand. Social media is a tool, like many others in our trade — it can be as good and as useful as we force it to be.”

“I don’t see the various sites I use as social media for social media’s sake. Used poorly, they’d be just as much as a time suck on work and on life as the rest of the Internet can be,” Chivers said.

“I see the sites and pages I maintain, rather, as a means to bring more attention to issues that are important to me — arms and the arms trade, and the means by which the tools for organized violence move about the world.”

Increasingly, journalists are using Pinterest because they see it as a way to build new audiences and generate interest in their content. Christy Robinson, digital communities specialist at The Dallas Morning News, said it’s not enough to assume that people will visit your website; you have to make it easy for them to find your content by linking to it on other sites they’re already visiting.

“Pinterest has an audience,” Robinson said by phone. “If you have content that’s fitting for what that audience wants, why wouldn’t you put it in front of them?”

The Orange County Register’s Roxanne Hack said they try to let people in the community know about the paper’s Pinterest account in hopes of reaching new audiences who will click through to OCRegister.com.

“We follow pretty much anyone in Orange County, including businesses and other publications. We also offer a ‘Pin It’ button on each of our photos on OCRegister.com to make it easy for our online readers to share our content on Pinterest when they’re on our site,” Hack said via email.

“Pinterest, like many social networks, is much less about page views and much more about being where our audience is spending time online. Even just having a presence keeps us relevant.” Read more

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Arrests increase after newspaper posts criminal mugshots on Pinterest

The Buttry Diary | Pinterest | Pottstown Mercury
The Pottstown (Pa.) Mercury is using a Pinterest board of wanted-criminal mugshots to engage readers and help police make arrests. Reporter Brandie Kessler explains the project to Digital First Media’s Steve Buttry:

I had put a list together in a slideshow on our website long before the Pinterest board, but the slideshow kept freezing or not working and it was difficult to update and difficult to highlight on Facebook and Twitter.

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Is Pinterest ‘a dud’ for news publishers?

Digiday | The Motley Fool
News publishers have been experimenting with the fast-growing, image-curation network Pinterest to see what value it might deliver. Referral data aggregated by Shareaholic from 200,000 websites shows Pinterest driving 1.19 percent of visits, growing steadily each month and exceeding Twitter and StumbleUpon referrals.

But Pinterest’s growth trend has been cooling, and Josh Sternberg writes that “for many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud.” The highly social Atlantic and BuzzFeed websites say it’s not a big factor, Sternberg reports, and The New York Times says social referrals of all types account for less than 5 percent of its traffic.

“This comes back to how people use Pinterest,” Sternberg says. “It’s not a site for discovering or sharing textual content, which is the business that The Atlantic, the NYT and many other news publishers are in.” Niche magazines that focus on visual content and female audiences are seeing better results.

Earlier: Journalism professors find uses for Pinterest (Poynter) | Recipes, vertical photos shared most on Pinterest (Poynter). Read more

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mancaves

What do men want? Dudepins thinks it’s ‘the man-cave version of Pinterest’

One night in February, while drinking scotch and smoking cigars, Colin Brown and Kamil Szybalski had an idea. They both liked Pinterest but thought it was missing something.

“We said, ‘You know what? There’s not a lot of male-oriented content, there’s not a lot of dude stuff,’” Brown recalled in a phone interview. “We could provide a platform for dudes to do that.”

After spending a few weeks conceptualizing their idea, the two 24-year-olds worked with a developer to create Dudepins.

The site — which launched last month — is being described as “the man-cave version of Pinterest” and “a place for men to be men.” Its design and functionality is similar to Pinterest, but its users are asked to post only “male-oriented” content. The site’s slogan is: “Man up. Sign up. Pin up.”

“Pinterest is mainly females sharing female-oriented content, and their pins really just take up the visual landscape of the site,” Brown said. “I’m looking at Dudepins now and I see a cup of bacon and a fighter jet with a laser coming out it.”

Brown is right that most of Pinterest’s users — about 80 percent — are women, but they are free to post most any type of content they want. Dudepins wants only to publish “male-oriented” content.

So if there are sites geared toward women, why not a social network for men? Because Dudepins is neither a true social network — which would allow people to share content freely — nor an inclusive representation of what men like.

It’s not hard to find images on Dudepins that perpetuate stereotypes of women. There’s the pin that says a “quiet man is a thinking man, quiet woman is a mad woman,” and the one that shows a clothing tag with the instructions: “Give it to your wife. It’s her job.” The caption reads: “I know…..respect women. But this is damn funny!” It depends, of course, on who your audience is.

Women — who make up less than 10 percent of Dudepin’s users — can join the site with the understanding that they should post content that’s of interest to men, Brown said. He wouldn’t share the number of overall users, but said the site is growing by 30 to 50 percent week over week. Similar to Pinterest, users have to request an invitation to use the site.

This recent image posted on Dudepins passed the “male-oriented” test.

Brown and Szybalski, who both live in Vancouver, monitor the site throughout the day. If they don’t think something is manly enough, they’ll remove it and send a notification to the user who pinned the image. Unlike Pinterest, Brown said, Dudepins is “less about arts and crafts” and more about things like sports cars and man caves.

Brown admits that the term “male-oriented” is subjective, but said, “this is our site, we get to choose.”

“My sister’s getting married in a month, but if she put up a wedding photo on our site, I would probably take it down, to be honest,” Brown said, noting that he still uses Pinterest in addition to Dudepins. “I don’t think it fits with dude stuff.”

But what’s “dude stuff”? What if I wanted to post a photo of a kitten? Not manly enough? How about a kitten with a mustache? Or one with a bow-tie? And what’s so manly about bacon, anyway? I know plenty of women who like bacon. For that matter, I also know some women who would love to own a sports car. So creating a site for male-oriented pins implies that all guys like similar things — and ignores the fact that some men have interests that aren’t all that “dude-like.”

Both men and women post recipes on Pinterest, which is the site’s most shared vertical. Dudepins has some recipes, but I’m guessing this colorful cupcake recipe I recently shared on Pinterest wouldn’t fly.

Brown said he and Szybalski want the site to be work-friendly and have had to remove some photos of “scantily-clad” women. “The last thing you want to have to do is hide your computer screen from your co-workers,” he said.

The system isn’t perfect. Shortly after my conversation with Brown, I noticed a photo of Jennifer Aniston topless on the home page. When I asked him about it a half-hour later, he said he couldn’t find it and that Szybalski must have removed it. (The link to the image, however, is still accessible.) To be fair, there are also scantily-clad photos of Aniston and other women on Pinterest.

Dudepins is one of a few new sites geared toward men who want to pin. The Washington Times’ Jeff Barrett recently profiled a couple other “man-ups”Gentlemint and Manteresting.

As my colleague Jeff Sonderman pointed out, it’s an interesting trend, and not one that you typically see on other social networks. “Often the main network that gets big first (like Facebook) just diversifies to include other types of communities and content,” he told me. “You don’t usually see new ones pop up and succeed unless they have different tools and benefits, not just different content.”

Brown said he’s already heard from several people on social networks who have praised the site and expressed interest in joining. Some have said the name of the site is “stupid,” while others have said that they don’t use Pinterest and aren’t about to start using Dudepins.

“We’ve already received a fair bit of criticism from people talking about gender segregation and saying it’s not fair, and ‘Why should guys only have a place to do this?’” Brown said. “We don’t judge people, though. We just judge content. That’s no different than us choosing not to have inappropriate pictures on the site.”

But it is different. Imagine if Pinterest told people they could post only content on food, family, fashion and furniture — because they’re womanly. Read more

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