Articles about "Pinterest"

Rupert Murdoch

Rupert Murdoch is not giving up, the BBC cuts hundreds of jobs

Good morning. Let’s do this. … Read more


The day in digital: ‘Amazon seems serious,’ GIFs on Twitter, CTOs look into their crystal balls

“Amazon seems serious about changing the way smartphones work,” Walt Mossberg writes at Re/code. Two big features of the new Amazon Fire Phone: hands-free navigation and “Firefly” software that identifies objects with the camera and links users to product pages on Amazon.

Amazon CEO Jeff Bezos holds up the new Amazon Fire Phone at the launch event Wednesda in Seattle. (AP Photo/Ted S. Warren)

Facebook had a worldwide outage for about 30 minutes early this morning. No word yet on the cause, Mark Scott and David Jolly report at the New York Times Bits Blog, but everything seems to be OK now.

How far into the future are media company CTOs looking? Hearst is looking further than BuzzFeed, according to Justin Hendrix’s series of interviews at Medium, which Liam Andrew aggregated at Nieman Lab.

Twitter now supports in-line animated GIFs on the Web and in its iPhone and Android apps. According to Mashable’s Kurt Wagner, “it does not appear as though Twitter GIF support extends to Tweetdeck or tablets.”

Slate is a master of Facebook sharing, but that comes at a cost: vocal commenters decrying the site’s use of clickbait. American Journalism Review’s Cory Blair gathers some examples and asks Slate’s Jeremy Stahl if the complaints are legitimate.… Read more

Pinterest, the photo-sharing site, is a tool journalists can use, but it has its limitations. (AP Photo/Pinterest)

Journalists can use Pinterest, but with limitations

Update: I will be pinning this how-to Poynter article to my Pinterest page, afterall. After reading my article, writer Deborah Nam-Krane tweeted me with a workaround she uses to get past the Pinterest image pinning limitation I discuss here. Until Pinterest fixes the issue, this will help you pin your work on your Pinterest boards and I’ll use the workaround to pin this article and other articles I have written that were published in Poynter and other publications:
1. Choose an image and download it. Or choose one that you already have in your photo files. You may want to choose the logo of the media organization.
2. Go to your Pinterest page and in the upper right corner click on the + icon. Click on Upload a Pin to upload your chosen image.
3. You will be in a Pinterest pin box, and you can choose which of your boards your chosen image will be pinned to. Choose your board and write your description in the section provided.
4. Click on Pin It to pin your image to your chosen board.
5. Go to your new pin on that board and click on the pencil icon to edit the pin.Read more


Pinterest sees growing number of journalists using the site, makes related changes

Oh, How Pinteresting!

Pinterest introduced new article pins Tuesday; links to articles you’ve pinned can include a story’s headline and byline, plus a description as well as a link. The site says its users share more than 5 million articles each day. In that description, you can also throw in a photo credit.

News organizations with the right code should start seeing “rich pins” Wednesday,  Pinterest spokesperson Malorie Lucich told Poynter in an email. Pinterest is making the change because it’s “seeing a growing number or journalists and media sites use Pinterest,” Lucich wrote.

Some rich pins from Men’s Journal

The site’s ability to drive Web traffic may be a draw for news organizations and journalists. BuzzFeed CEO Jonah Peretti said in his interview for the “Riptide” project that Pinterest sends more traffic to his site than Twitter does. (The service is also a great way to search for images, BuzzFeed’s Ashley McCollum wrote in May.) Articles shared on Pinterest have an especially long “half-life,” John Koetsier wrote in June:

The key difference is that while Pinterest is a social network, it’s also an ideas-and-inspiration website, whereas Twitter and Facebook are social networks with a massive emphasis on immediacy.

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News organizations can now see how their content performs on Pinterest

The image-sharing network Pinterest released a new analytics tool this week that serves up lots of data about how its users engage with your website’s content.

Here are some of the questions you can now answer pretty easily.… Read more


5 ways journalists are using Pinterest

As the audience for Pinterest grows, so has journalists’ interest in it. News organizations are using the social networking site in creative ways and finding that it’s a place where both hard news stories and features can thrive.

Highlight feature content

Many news organizations have taken advantage of what’s popular on Pinterest — food, fashion and weddings — by creating boards that showcase the feature stories they’ve published on these topics.

The New York Times, for instance, has nearly two dozen food, fashion and wedding boards combined. The Wall Street Journal has several fashion boards as well, and recently experimented with Pinterest during Fashion Week. Shortly before the event, the Journal asked readers to create a board showing the fashions that influence their sense of style. It then featured some of the boards and Pinterest users on

“We wanted to do something collaborative with our users, and it ended up being really successful,” Liz Heron, social media director, said by phone. The beauty of Pinterest, she said, is its staying power.

“It’s not as ephemeral as something like Twitter. And it’s slightly different than other social networking sites because it’s not just about what you want to share and repin; it’s also about what you want to save.”

Resurface old content

Too often, quality content gets lost on news sites.… Read more


Arrests increase after newspaper posts criminal mugshots on Pinterest

The Buttry Diary | Pinterest | Pottstown Mercury
The Pottstown (Pa.) Mercury is using a Pinterest board of wanted-criminal mugshots to engage readers and help police make arrests. Reporter Brandie Kessler explains the project to Digital First Media’s Steve Buttry:

I had put a list together in a slideshow on our website long before the Pinterest board, but the slideshow kept freezing or not working and it was difficult to update and difficult to highlight on Facebook and Twitter.

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Is Pinterest ‘a dud’ for news publishers?

Digiday | The Motley Fool
News publishers have been experimenting with the fast-growing, image-curation network Pinterest to see what value it might deliver. Referral data aggregated by Shareaholic from 200,000 websites shows Pinterest driving 1.19 percent of visits, growing steadily each month and exceeding Twitter and StumbleUpon referrals.

But Pinterest’s growth trend has been cooling, and Josh Sternberg writes that “for many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud.” The highly social Atlantic and BuzzFeed websites say it’s not a big factor, Sternberg reports, and The New York Times says social referrals of all types account for less than 5 percent of its traffic.

“This comes back to how people use Pinterest,” Sternberg says. “It’s not a site for discovering or sharing textual content, which is the business that The Atlantic, the NYT and many other news publishers are in.” Niche magazines that focus on visual content and female audiences are seeing better results.

Earlier: Journalism professors find uses for Pinterest (Poynter) | Recipes, vertical photos shared most on Pinterest (Poynter).… Read more

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What do men want? Dudepins thinks it’s ‘the man-cave version of Pinterest’

One night in February, while drinking scotch and smoking cigars, Colin Brown and Kamil Szybalski had an idea. They both liked Pinterest but thought it was missing something.

“We said, ‘You know what? There’s not a lot of male-oriented content, there’s not a lot of dude stuff,’” Brown recalled in a phone interview. “We could provide a platform for dudes to do that.”

After spending a few weeks conceptualizing their idea, the two 24-year-olds worked with a developer to create Dudepins.

The site — which launched last month — is being described as “the man-cave version of Pinterest” and “a place for men to be men.” Its design and functionality is similar to Pinterest, but its users are asked to post only “male-oriented” content. The site’s slogan is: “Man up. Sign up. Pin up.”

“Pinterest is mainly females sharing female-oriented content, and their pins really just take up the visual landscape of the site,” Brown said. “I’m looking at Dudepins now and I see a cup of bacon and a fighter jet with a laser coming out it.”

Brown is right that most of Pinterest’s users — about 80 percent — are women, but they are free to post most any type of content they want.… Read more


Pinterest analysis: PBS, USA Today engage with readers most effectively

Several websites, including this one, have published articles recently about how journalists are using Pinterest. But none of these offers data-based analyses that measure whether newsrooms are using Pinterest to engage effectively with readers.

As a way of measuring engagement, follower counts are a basic metric. But knowing how critical the tweet to retweet ratio is for measuring engagement on Twitter, I sought to apply this principle to Pinterest. I wanted to compare average repin to pin ratios for a variety of local and national news organizations.

So, I submitted a request to three newly launched Pinterest monitoring services. I asked each to provide a board-by-board follower comparison and repin ratios for 13 big city dailies, broadcast news and financial publications. My editor and I selected news organizations that were active on Pinterest and represented diversity in audience size, geography, niche and ownership.

Pinerly was the only monitoring company of the three that provided exactly what I requested quickly and enthusiastically. Using the data they provided, we analyzed Pinterest boards for:

Follower counts

The Wall Street Journal emerged as the only newsroom in our group of 13 to exceed 5,000 followers on any single board, and eight of The Wall Street Journal’s boards surpassed 10,000 followers.… Read more