Articles about "Pinterest"


Pinterest, the photo-sharing site, is a tool journalists can use, but it has its limitations. (AP Photo/Pinterest)

Journalists can use Pinterest, but with limitations

Update: I will be pinning this how-to Poynter article to my Pinterest page, afterall. After reading my article, writer Deborah Nam-Krane tweeted me with a workaround she uses to get past the Pinterest image pinning limitation I discuss here. Until Read more

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Pinterest sees growing number of journalists using the site, makes related changes

Oh, How Pinteresting!
Pinterest introduced new article pins Tuesday; links to articles you've pinned can include a story's headline and byline, plus a description as well as a link. The site says its users share more than 5 million articles each day. In that description, you can also throw in a photo credit.

News organizations with the right code should start seeing "rich pins" Wednesday,  Pinterest spokesperson Malorie Lucich told Poynter in an email. Pinterest is making the change because it's "seeing a growing number or journalists and media sites use Pinterest," Lucich wrote.

Some rich pins from Men's Journal
The site's ability to drive Web traffic may be a draw for news organizations and journalists. BuzzFeed CEO Jonah Peretti said in his interview for the "Riptide" project that Pinterest sends more traffic to his site than Twitter does. (The service is also a great way to search for images, BuzzFeed's Ashley McCollum wrote in May.) Articles shared on Pinterest have an especially long "half-life," John Koetsier wrote in June:

The key difference is that while Pinterest is a social network, it’s also an ideas-and-inspiration website, whereas Twitter and Facebook are social networks with a massive emphasis on immediacy. When people visit Pinterest, they browse, they search, they surf, and they uncover more pins.
Pinterest CEO Ben Silbermann recently announced the company would introduce "promoted pins." Such ads "should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style," Silbermann wrote. (more...)
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News organizations can now see how their content performs on Pinterest

The image-sharing network Pinterest released a new analytics tool this week that serves up lots of data about how its users engage with your website's content. Here are some of the questions you can now answer pretty easily. (more...)
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chiverspinterestts

5 ways journalists are using Pinterest

As the audience for Pinterest grows, so has journalists’ interest in it. News organizations are using the social networking site in creative ways and finding that it’s a place where both hard news stories and features can thrive.

Highlight feature … Read more

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Arrests increase after newspaper posts criminal mugshots on Pinterest

The Buttry Diary | Pinterest | Pottstown Mercury The Pottstown (Pa.) Mercury is using a Pinterest board of wanted-criminal mugshots to engage readers and help police make arrests. Reporter Brandie Kessler explains the project to Digital First Media's Steve Buttry:
I had put a list together in a slideshow on our website long before the Pinterest board, but the slideshow kept freezing or not working and it was difficult to update and difficult to highlight on Facebook and Twitter. (more...)
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Is Pinterest ‘a dud’ for news publishers?

Digiday | The Motley Fool
News publishers have been experimenting with the fast-growing, image-curation network Pinterest to see what value it might deliver. Referral data aggregated by Shareaholic from 200,000 websites shows Pinterest driving 1.19 percent of visits, growing steadily each month and exceeding Twitter and StumbleUpon referrals.

But Pinterest's growth trend has been cooling, and Josh Sternberg writes that "for many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud." The highly social Atlantic and BuzzFeed websites say it's not a big factor, Sternberg reports, and The New York Times says social referrals of all types account for less than 5 percent of its traffic.

"This comes back to how people use Pinterest," Sternberg says. "It’s not a site for discovering or sharing textual content, which is the business that The Atlantic, the NYT and many other news publishers are in." Niche magazines that focus on visual content and female audiences are seeing better results.

Earlier: Journalism professors find uses for Pinterest (Poynter) | Recipes, vertical photos shared most on Pinterest (Poynter).
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mancaves

What do men want? Dudepins thinks it’s ‘the man-cave version of Pinterest’

One night in February, while drinking scotch and smoking cigars, Colin Brown and Kamil Szybalski had an idea. They both liked Pinterest but thought it was missing something.

“We said, ‘You know what? There’s not a lot of male-oriented content, … Read more

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top6pinterest

Pinterest analysis: PBS, USA Today engage with readers most effectively

Several websites, including this one, have published articles recently about how journalists are using Pinterest. But none of these offers data-based analyses that measure whether newsrooms are using Pinterest to engage effectively with readers.

As a way … Read more

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Recipes, vertical photos shared most on Pinterest

Dan Zarrella
Social media data analyst Dan Zarrella has tracked what kind of content gets "repinned" most often on Pinterest.

The lessons: Items about food (particularly recipes) and tall vertical photos seem to get the most sharing traction. So the photo embedded here, for example, seems almost irresistible to a Pinterest user. Images about design and style are the most commonly pinned overall.

The most pinned words are: love, home, things, style, ideas. Related: Those Pinterest recipes? Sometimes not so good (Gaston Gazette) | Pinterest is now the 3rd most-visited social network (AllFacebook) | Amazon, eBay add Pinterest sharing buttons (TechCrunch) || Earlier: How journalism professors are using Pinterest (Poynter) | Pinterest updates terms of use (Poynter).
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Pinterest’s new terms make way for private sharing, API

Pinterest | Forbes
Pinterest has updated the legal policies governing its service. The terms lay groundwork for new features: private pinboards and an API. They also set strict rules against copyright violations and clarify that Pinterest will not sell uploaded content. || Related: How The Wall Street Journal uses Pinterest (10,000 Words) | Pinterest drops its "avoid self promotion" directive (The Wall Street Journal) || Earlier: As Pinterest grows visitors 52% in one month, journalism profs find news uses for it (Poynter)
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