What do men want? Dudepins thinks it’s ‘the man-cave version of Pinterest’

One night in February, while drinking scotch and smoking cigars, Colin Brown and Kamil Szybalski had an idea. They both liked Pinterest but thought it was missing something.

“We said, ‘You know what? There’s not a lot of male-oriented content, there’s not a lot of dude stuff,’” Brown recalled in a phone interview. “We could provide a platform for dudes to do that.”

After spending a few weeks conceptualizing their idea, the two 24-year-olds worked with a developer to create Dudepins.

The site — which launched last month — is being described as “the man-cave version of Pinterest” and “a place for men to be men.” Its design and functionality is similar to Pinterest, but its users are asked to post only “male-oriented” content. Read more


Pinterest analysis: PBS, USA Today engage with readers most effectively

Several websites, including this one, have published articles recently about how journalists are using Pinterest. But none of these offers data-based analyses that measure whether newsrooms are using Pinterest to engage effectively with readers.

As a way of measuring engagement, follower counts are a basic metric. But knowing how critical the tweet to retweet ratio is for measuring engagement on Twitter, I sought to apply this principle to Pinterest. I wanted to compare average repin to pin ratios for a variety of local and national news organizations.

So, I submitted a request to three newly launched Pinterest monitoring services. I asked each to provide a board-by-board follower comparison and repin ratios for 13 big city dailies, broadcast news and financial publications. My editor and I selected news organizations that were active on Pinterest and represented diversity in audience size, geography, niche and ownership. Read more


Recipes, vertical photos shared most on Pinterest

Dan Zarrella
Social media data analyst Dan Zarrella has tracked what kind of content gets “repinned” most often on Pinterest.

The lessons: Items about food (particularly recipes) and tall vertical photos seem to get the most sharing traction. So the photo embedded here, for example, seems almost irresistible to a Pinterest user. Images about design and style are the most commonly pinned overall.

The most pinned words are: love, home, things, style, ideas.

Related: Those Pinterest recipes? Sometimes not so good (Gaston Gazette) | Pinterest is now the 3rd most-visited social network (AllFacebook) | Amazon, eBay add Pinterest sharing buttons (TechCrunch) || Earlier: How journalism professors are using Pinterest (Poynter) | Pinterest updates terms of use (Poynter). Read more


Pinterest’s new terms make way for private sharing, API

Pinterest | Forbes
Pinterest has updated the legal policies governing its service. The terms lay groundwork for new features: private pinboards and an API. They also set strict rules against copyright violations and clarify that Pinterest will not sell uploaded content. || Related: How The Wall Street Journal uses Pinterest (10,000 Words) | Pinterest drops its “avoid self promotion” directive (The Wall Street Journal) || Earlier: As Pinterest grows visitors 52% in one month, journalism profs find news uses for it (Poynter) Read more

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As Pinterest grows visitors 52% in one month, journalism profs find news uses for it

comScore | Fortune | MindShift
The number of people visiting Pinterest exploded by 52 percent in February to 17.8 million, according to new comScore data. The curation-focused social network reached that mark faster than Tumblr, Twitter, Facebook or YouTube and has “added an estimated 40% to 50% more subscribers each month,” according to a Fortune Magazine feature that asks whether Pinterest is the next Facebook. CEO and Co-founder Ben Silbermann tells Fortune:

“When you open Pinterest, it should feel like someone has hand-made a book for you,” he explains. “Every item should feel like it’s handpicked for you by a person you care about.”

Handpicked — and legal. After photographer Kirsten Kowalski blogged about copyright concerns on Pinterest, Silbermann called her and they spoke for more than an hour. Read more


Pinterest says it’s conscious of copyright issues

Washington Post | The Next Web
Pinterest is telling content creators it does care about the potential for copyright violations as its millions of users “pin” images from all over the Web. The company notes it lets any website opt-out of having content shared to Pinterest, and is responsive to takedown requests. Most sites seem happy to work with the burgeoning network, however, because it drives significant traffic. Facebook, Google and YouTube are among the biggest beneficiaries. || Related: Revamped Pinterest profile pages, iPad app coming soon (CNN) | How to track your website’s content on Pinterest (Mashable) | Women trust Pinterest more than Facebook or Twitter (Adweek) | Pinterest fueled by curation-over-content trend (ReadWriteWeb) | Founder talks about the road to success (Inc.) || Earlier: A list of newspapers on Pinterest Read more


How Austin360, Mashable are using Pinterest to cover South by Southwest

If you want a visual representation of South by Southwest, start searching on Pinterest. A simple SXSW search turns up photos of musicians, event posters, styles you’re likely to see, and infographics detailing the festival’s history.

Hoping to reach Pinterest users, Austin360, the Austin American Statesman’s entertainment site, created its own SXSW boards. The boards — which showcase bands that will be performing, SXSW music parties and SXSW Interactive speakers and events — add a visual component to the site’s coverage and help capture the festival’s spirit.

“You see through the pictures and through the party posters just the tremendous visual energy that there is at SXSW,” Assistant Features Editor Sarah Beckham said by phone. “I think what we’re doing on Pinterest is a really good reminder of that.”

Austin360 already has plenty of visuals in its coverage. Read more

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With growth like Pinterest’s, who needs a business model?

Wall Street Journal | RJMetrics
The Journal examines the business side of the fast-growing social network Pinterest, and finds there really isn’t one. “Pinterest’s monetization strategy isn’t in the oven and it’s not even off the baking table,” board member Jeremy Levine said. Meanwhile, data analysis firm RJMetrics says Pinterest has more growth and sharing than Twitter did at the same stage. “Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community. To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of tweets were retweets.” || Related: WSJ creates a guide to Pinterest, on Pinterest | David Pogue reviews the site: “It’s like virtual scrapbooking” (New York Times) || Earlier: Sharing sites like Pinterest raise copyright concerns (Poynter) | It’s time for journalists to pay attention to Pinterest (Poynter) | How to adapt online news in the age of sharing (Poynter) Read more


Pinterest races past 10 million visitors, propelled by young midwestern women

TechCrunch | LLsocial
Pinterest, the hot new network for social curation (scrapbookmarking?), has raced past 10 million unique monthly visitors “faster than any other standalone site in history” as tracked by comScore. Josh Constine says it has 11.7 million unique visitors in the U.S., led by “18-34-year-old upper income women from the American heartland.” The latest question going forward is, will users be turned off by blogger Josh Davis’ discovery that Pinterest is making money by quietly claiming credit for traffic that users’ pins drive to ecommerce sites resulting in sales? Or is that just clever business? || Earlier: Sharing sites like Pinterest raise copyright concerns (Poynter) | It’s time for journalists to pay attention to Pinterest (Poynter) | More Pinterest coverage Read more


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