Politico's relaunch of Capital, the New York publication it purchased earlier this year, will test the Arlington, Va.-based publication's model in a much different media market, Felix Gillette writes. "I do think the incrementalism that has helped make their coverage a must-read on the BlackBerrys of Washington may not help them as much on the iPhones of New York,” New York Times media reporter David Carr tells Gillette.
Capital's strategy involves three subscription-only "Pro" verticals. It will "face similar pressure to perform" as TBD.com, a free publication Politico owner Robert Allbritton "quickly pulled the plug" on, Gillette notes. “Within 18 months we’ll know whether or not this is on a trajectory to being successful and scalable,” Politico CEO Jim VandeHei tells him. (more...)