Articles about "Quartz"


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Time.com’s bounce rate down 15 percentage points since adopting continuous scroll

Three major news website redesigns this year look very different but have an important feature in common: articles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.

This “continuous scroll” strategy for news sites’ article pages is gaining momentum. It’s been adopted by Time.com, NBCNews.com and LATimes.com, reflecting the fact that direct homepage traffic is waning (see the New York Times innovation report), and traffic from social media (particularly Facebook) just keeps growing.

So as readers increasingly enter sites from “side doors” or article pages, media organizations are trying to figure out how to get them to stick around. Pew recently found that visitors from Facebook are far less engaged than direct visitors.… Read more

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Quartz plans to ‘add some fuel to the rocket ship’ with new hires

Quartz is “planning to add some fuel to the rocket ship,” Publisher Jay Lauf and Editor-in-Chief Kevin Delaney told staffers in a memo this morning. It’s hiring more than 20 new jobs, 16 of which are on its jobs page, including four editorial spots. (The company will add more positions to the page this week, a spokesperson tells Poynter.)

Memo:… Read more

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Quartz launches Glass, a “notebook”-style vertical focused on the future of TV

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No, the just-launched Glass isn’t Quartz’s foray into wearables — it’s the new home for the Atlantic Media business site’s “obsession” (Quartz’s term for verticals) with screens:

“The name is an argument: that media are best understood as a competition for attention on screens connected to the internet. Phones, tablets, laptops, monitors, TVs—it’s all just glass.”

Editor Zach Seward writes that the site, glass.qz.com, is powered by Fargo, with an outline format Seward calls a “notebook.” Content is broken into small parts, and many of the main points are expandable.

Glass by Quartz on an iPad Air.

Seward told me via email that lots of topics could be a natural fit for this format, but TV (broadly defined) in particular “is well-suited for an outline because there’s just so much going on related to that topic, generating a lot of half-formed and stray thoughts.… Read more

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Does it matter that mobile-native Quartz has a mobile-minority audience?

As much as mobile is poised to keep growing in 2014, old desktop habits die hard — especially during business hours. That leaves Quartz, Atlantic Media’s 18-month-old business site, with a fascinating hand after going all-in on mobile.

Despite its birth to founders intent on nurturing its appeal to smartphone and tablet users, Quartz finds that almost 60 percent of its visitors still read it on the plain old desktop computer.

A year ago, around 30 percent of its unique visitors arrived at fast-growing Quartz on mobile devices; its latest three-month average stood at 41 percent. So while mobile is gaining ground, I was surprised to learn that mobile-first and mobile-native Quartz has been and remains a big deal on desktop. It doesn’t take a futurist to predict that desktops will soon cede their majority standing, but if you treat smartphones and tablets as their own categories, Quartz will likely see its desktop plurality endure for a bit longer.… Read more

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Here’s why thinking of news as atoms and waves can grab readers

Organizations challenged to present stories for digital audiences in new, easily consumable ways might take a page from companies experimenting with new types of storytelling.

News organizations like Vox, Quartz and Circa News are developing story formats that take into account how people are increasingly reading the news — often on mobile devices and at irregular times of the day. News is no longer taken in as a single article, but rather as a stream or wave of information.

A “story stream” from The Verge

“We have to adapt our thinking, adapt our systems to account for this paradigm shift in news,” said Pablo Mercado, Vox Media’s vice president of technology at an Online News Association conference session Friday in Atlanta, Ga.

Vox, which publishes The Verge, SB Nation and Polygon, has been addressing the problem of how to deliver news quickly in the midst of an explosion of social sources, said Trei Brundett, Vox’s chief product officer.… Read more

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How tablets are changing the way writers work

Journalists have long defined themselves by the medium that carries their work. They say they write for magazines, newspapers or the Web. No one says, “I write for tablets.”

Yet as more tablet-focused startups and spinoffs are developed, more journalists are seeing their bylines as tappable things connected to experiences, instead of articles. And this often changes how — and with whom — they work.

These days, many publishers are thinking “mobile-first” — even though they disagree on what that means. As always, where publishers go, writers follow — and the tablet is where journalists really want to go now, because that’s where the long-form print story has been reborn, and is being transformed through digital experiments.

More words, different experience

Each month dozens of pitches, mostly from magazine writers, pour into The Atavist, a Brooklyn, N.Y.-based digital publishing company that produces one original, long-form nonfiction story between 5,000 and 30,000 words monthly.… Read more

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Quartz’s practice of ‘linking out’ renews attention to aggregation debate

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CJR’s Hazel Sheffield took a look at the new publication Quartz and didn’t like a few things: links take you away from the site, there’s no commenting, infographics aren’t interactive and It didn’t have enough original content when she looked at it.

One example: of the 13 stories that appeared under the heading “Energy Shocks” in the site’s first five hours, eight were either sponsored or aggregated.

With the caveat that I have no idea what “Energy Shocks” are, I view getting five original stories out in five hours as working at a pretty good clip. Quartz Senior Editor Zach Seward responds to Sheffield’s dismay about Quartz’s linking practices in the comments:

Our goals are just to cite our sources, acknowledge that there’s a whole wide world of great business reporting, and point our readers to material they should see.

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Quartz takes the latest step in Web apps evolution

Atlantic Media’s new business news website, Quartz, launched today. I wrote earlier about the five things journalists should know about this new project.

The first of those five things was Quartz’s tablet-first focus, which we can now see in action.

Although the site is focused on reaching globetrotting business executives on their smartphones and tablets, you won’t find it in your favorite app store.… Read more

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5 things journalists should know about Quartz, Atlantic Media’s business news startup

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Atlantic Media is about to launch its much-buzzed-about global business news product called Quartz, as soon as this week or next.

It’s another digital news startup that gets a lot of pre-launch attention for its intention to do things differently — which makes it not only interesting but also a sort of lab experiment whose successes or failures will bear lessons for other news organizations.

Quartz is staffing up with “veterans from top media organizations around the world,” including Editor-in-Chief Kevin Delaney, Senior Editor Zach Seward from The Wall Street Journal and Global News Editor Gideon Lichfield from The Economist. Others come from backgrounds at Gawker, Huffington Post, Foreign Policy, GOOD magazine and France 24.… Read more

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