Throughout 2013, Reddit has been referring more and more users to news sites, according to several online editors.
Gary Nielson, digital news specialist at McClatchy Interactive, noticed this recently. First, an online producer in Charlotte spotted huge traffic for a particular story that had been posted on Reddit. Then, a monthly report came out, Nielson said in a phone interview. Reddit had moved up to No. 10 as a referral site. Previously it sat down at No. 22.
Tom Moore, online editor at the Santa Cruz Sentinel, noted the same trend. Throughout 2013, he told me in an email, referrals from Reddit have doubled, over the previous year. It now ranks around No. 15, which is still a small number of referrals, compared to Google or Facebook. But he’s paying attention. Last year, intern Eric Brown published a short guide to Reddit on the paper’s blog.
Dan Petty, social media editor at the Denver Post, said in an email that referrals from Reddit have increased more than 300 percent in the first five months of 2013 over the same period the previous year, coming in at No. Read more