Articles about "research"


multitasking

Survey: Americans turn to established media for breaking news, mobile

Most digital news consumers now get information from Web-native sources like The Huffington Post, but they turn to “established” news outlets like the New York Times, CNN or Fox News for big events and mobile news, according to new research.

That is one finding from a national survey commissioned by The New York Times that examines the cross-platform behaviors of news consumers. Brian Brett, executive director of customer research, will present the findings today at the International Newsmedia Marketing Association’s Audience Summit in Chicago.

This data came from an online survey this spring by Knowledge Networks (a company later acquired by GfK Custom Research) of 3,022 U.S. residents 18 to 65, weighted to match the general population. Eighty-five percent of the respondents qualified as “news consumers” who get some kind of news at least a few times a week.

A majority (53 percent) of digital news consumers said they get information from Web-native sources, citing their convenience and accessibility. Read more

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Smartphone news readers are driven by psychological rewards

PR Newswire
People who use smartphones to get local or national news tend to prefer emotionally rewarding content like sports and videos over negative content like disasters and crime, according to new research.

A study by the Reynolds Journalism Institute and HCD Research compared people’s media use patterns to their fundamental psychological motivations (seeking rewards vs. avoiding threats). Read more

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The major prototypes in Poynter's EyeTrack: Tablet project include three styles of entry pages. Development is underway. The project is funded largely by the Knight Foundation.

Poynter ‘EyeTrack: Tablet’ research shows horizontal swiping instinct for photo galleries

Poynter’s “EyeTrack: Tablet” project, the latest in our long tradition of research to understand how readers view news, can now announce some early results: iPad users have an overwhelming instinct to swipe horizontally through a full screen photo gallery, regardless of portrait or landscape orientation.

Our Poynter research team thought this was the case. But we couldn’t say with any certainty until we’d observed about a hundred people in an initial, small slice of the study at multiple sites around the U.S.

This first bit of data helps us make decisions about the much more complex prototype designs that we’ll test in the months ahead.

The swiping gesture is an important component to integrate. Much news content on tablets currently call for users to swipe horizontally between stories and vertically through the actual text of a story. But most photo galleries move horizontally through a single story or topic. This finding supports that approach to photo galleries. Read more

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