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NEWS

Want more pageviews? This study found testing new homepage designs could be a good place to start

In a time when Google and Facebook dominate web traffic and publishers are struggling to keep pace, pageviews have never been more important. But how can news organizations compete with the duopoly? Apparently by going back to basics. According to a study conducted by the Engaging News Project — an initiative of the Moody College of Communication at the University of Texas, … Read More
NEWS

Poynter 'EyeTrack: Tablet' research shows horizontal swiping instinct for photo galleries

Poynter's "EyeTrack: Tablet" project, the latest in our long tradition of research to understand how readers view news, can now announce some early results: iPad users have an overwhelming instinct to swipe horizontally through a full screen photo gallery, regardless of portrait or landscape orientation. Our Poynter research team thought this was the case. But we couldn't say with … Read More
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