PEJ | Ad Age | IAB | Econsultancy
The Pew Project for Excellence in Journalism released the results of a significant study
today on the state of mobile news consumption in America. Pew found that some people consume more news
after acquiring tablets and that getting news is the second most popular activity on tablets behind emailing. It also sheds light on the difference between people who use apps vs. the Web
to get their news.
Poynter's Rick Edmonds looks at the business implications: While tablet ownership doubled to 22 percent in the past year, those tablet owners don't want to pay for content
and they aren't crazy about advertising either. That leads Rick to conclude that "bundled subscriptions are looking better than ever