That may seem ambitious for the top editor of a news organization that until this year had not expanded outside the U.S, but Roberts is serious when it comes to growing the site’s international audience.
On Tuesday, the company announced it would open a London office in October, naming former WorldIrish.com editorial director Blathnaid Healy its U.K. editor.
“I think we’ve only scratched the surface of what we can hope to see in terms of building a global audience,” Roberts said in a phone interview. “The subjects that we focus on really do have global appeal, whether it’s climate coverage or technology news or the latest in digital culture, viral content, memes — these are things that don’t necessarily adhere to geographic and physical boundaries.”
Roberts’ claims aren’t just talk. Read more