Roger Fidler

Study: iPhones reach more news audience than Android phones by every measure

Reynolds Journalism Institute
Although a greater percentage of people own Android smartphones, those who own Apple iPhones are the most attractive audience for news publishers, according to new research from Roger Fidler at the Reynolds Journalism Institute.

In fact, iPhone owners bested Android phone owners in every news-related category.

IPhone owners are more likely to subscribe to a local newspaper:
Read more


The chart that shows why iPad apps are so appealing to news orgs

Reynolds Journalism Institute
Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.

RJI device owners keeping up with news

A few other findings:

  • iPad users said they spend 6.1 hours per week “keeping up with the news.”
  • Younger iPad users, ages 18-34, said they spend 7.3 hours per week “keeping up with the news.”
  • 84 percent of iPad users ages 18-34 said they use it for “keeping up with the news”

Related: Half of iPad owners still subscribe to print media (Poynter) | Study: Tablet users more likely to buy magazines, e-books than news, newspapers (Poynter) | New York Post drops iPad Web paywall (NY Convergence) || Earlier: ABC News iPad app changes by time of day (Poynter) | “Huffington” iPad magazine launches (Poynter). Read more


Meet the man who predicted the iPad in 1994

Romenesko Misc.
In recent weeks, numerous websites have posted a video that shows an iPad-like tablet being displayed in 1994. This “amazingly prescient presentation on the tablet-y future of news consumption” — as Gawker called it — came from former Knight Ridder exec Roger Fidler, who is now predicting that iPad-like devices will be ubiquitous worldwide by 2021. He tells Romenesko:

Microsoft introduced tablet PCs in 2002, but they were not the devices I had been dreaming about. They were just pen-based portable computers. Sony introduced eReaders with paper-like displays in 2005 and Amazon made them popular in 2007 with the Kindle, but most of these devices had, and continue to have, small displays that are best suited for reading books. It took Steve Jobs and the team he assembled at Apple to finally make my original vision of a tablet – a lightweight, easy-to-use, nearly magazine-size, mobile display device that could function as a popular digital alternative to ink printed on paper – into a reality.

Read more