Study: iPhones reach more news audience than Android phones by every measure
Reynolds Journalism Institute
Although a greater percentage of people own Android smartphones, those who own Apple iPhones are the most attractive audience for news publishers, according to new research from Roger Fidler at the Reynolds Journalism Institute.
In fact, iPhone owners bested Android phone owners in every news-related category.
IPhone owners are more likely to subscribe to a local newspaper:
(more...)
Although a greater percentage of people own Android smartphones, those who own Apple iPhones are the most attractive audience for news publishers, according to new research from Roger Fidler at the Reynolds Journalism Institute.
In fact, iPhone owners bested Android phone owners in every news-related category.
IPhone owners are more likely to subscribe to a local newspaper:
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