The 148-year-old San Francisco Chronicle has invested in an off-site incubator for its journalists to learn about and experiment with a variety of digital tools, including social media. PBS Media Shift explored goals of the “boot camp” in January.
Now that the effort is underway, I reached out to Marcus Gilmer, newsroom social media manager at the Chronicle and Sfgate.com. (He and I worked together at the Chicago Sun-Times last year.) Gilmer joined the Chronicle in December and has spent time at the incubator teaching social media skills and tools to reporters and editors. (This interview has been edited and condensed for clarity.)… Read more