The Seattle Times will begin a digital-subscription plan in March, Times Executive Editor David Boardman told readers in a column Sunday. The plan resembles The New York Times' paywall -- print subscribers will have full access to the Times' site, and nonsubscribers will be able to access a limited number of articles before hitting the pay gate. There's a digital-only deal for $3.99/week, or for the same price you can get the Sunday paper plus full access. "The reasons for this development are simple," Boardman -- a member of Poynter's National Advisory Board -- writes.
The economics of the news business, and of the newspaper industry in particular, have changed dramatically over the past decade. More people than ever are reading our content in print and digital formats, but our primary source of revenue — advertising — is declining locally and nationally and no longer supports our costs to the degree it once did.(more...)