Articles about "SEO"


Two biggest social networks

Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn’t declare a winner

Last week, the latest traffic referral report from BuzzFeed caught Marshall Simmonds’s eye. The data indicated Facebook delivered about 3.5 times more page views to BuzzFeed Network sites in December than Google did:

 

 

If that observation were broadly … Read more

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At a conference in Cannes, BuzzFeed President Jon Steinberg said that “We feel strongly that traditional media have given up on young people” and that news organizations should focus on sharing throughout their processes.

“More so than the technology, you have to write and produce news for the social web: it has to be novel, important and have this social imperative behind it,” he said, suggesting that some media have yet to move on from an SEO-focused approach optimised for Google’s search engine rather than social sharing.

“That allowed people to write very boring news that was aggregated and unoriginal. And that doesn’t work well on social,” he said. “The most important thing you can do is to think to yourself ‘why would somebody share this content?’ And that’s very high-quality content.”

Stuart Dredge, the Guardian

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Social media replacing SEO as Google makes search results personal

Say goodbye to SEO.

The now-conventional strategy of harnessing links and keywords to climb higher in search results has been fading for a while. Social media emerged as an alternative referral source. Google tweaked its quality signals to reduce the … Read more

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The dearth of witty heds online is enough to make a copy editor cry, but…

TheAtlantic.com
"Rather than settle for a humorless future, some online editors are fighting back by refusing to embrace SEO guidelines for every story," writes David Wheeler. He says that because young journalists are beginning their careers at the dawn of the SEO craze, some fans of funny headlines wonder if the battle has already been lost.
"Sharp, witty headlines that stray off the 'literalness' line will live, barely, for a little while longer," says Lexington Herald-Leader copy editor Will Scott. "However, as the veterans of newspapers are gradually replaced by younger copy editors who grew up with the Web, we will see such headlines less and less."

From "Why Journalists Need to Stop Resenting SEO"

Learn how to write an SEO-friendly headline: One of the biggest complaints from journalists seems to be that SEO is killing their headlines. Instead of being poetic in titles, journalists now have to use “SEO-powered words”. While I love a good pun as much as anyone, the “SEO-powered words” get your content found. Not using them loses you traffic.

When U.S. Airways Flight 1549 crashed into the Hudson River, The New York Times was the first outlet to break the story. For some reason, they didn’t use the term “plane crash” in the title and created something clever instead. The result was that no one saw their story. All of their readers and their potential readers were searching for “plane crash”. They missed out the thousands (millions?) of people who were frantically searching for information about what had happened. You can’t do that. And yet it happens with papers every day.

> Gene Weingarten: My biggest beef with the New Newsroom is what has happened to headlines
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How Google’s Panda Update is inadvertently encouraging even more content farms

When Google introduced its new algorithm earlier this year aimed at elevating the quality of its search results, some of the hardest-hit sites were content farms like eHow, run by Demand Media.

An NPR story Tuesday shows that the … Read more

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Slate editor: It would be a mistake not to think about SEO, but…

Sparksheet.com
"If there’s a story that we want to do just because we want to, we go ahead and do it," says Slate editor David Plotz. "But when we’ve done it, we look to figure out what people are searching around this topic, what they are going to be searching for, and how we can ensure our menu lines and the various things that search engines pay attention to reflect how readers are actually searching. Sometimes we see that people are looking for such and such topic on the Web, and if someone has a great angle on it, we decide how to do the story."
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‘The era of the clever headline and an above-the-fold mentality is over’

Columbia Journalism Review
Blame SEO for that. "Puns and double entendre and the significance of the far left-hand column on the first page have been consigned to the dustbin of journalistic history, as out of date as even the 1974 remake of 'The Front Page,'" writes Karen Stabiner.
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Examiner.com partners with advertisers to generate editorial coverage, social buzz

MediaPost
The Scripps-owned HGTV recently partnered with Examiner.com to “seed” editorial coverage of the network’s television programs, according to Laurie Sullivan.

Sullivan reports that HGTV purchased online advertising in return for which local “Examiners” were encouraged to write about HGTV … Read more

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