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NEWS

What to avoid when writing online headlines

Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. They link readers with our content, giving us a chance to reach our audience across a sea of information. Headlines also help search engines decide whether our offerings match what users are looking for online or on … Read More
NEWS

Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn't declare a winner

Last week, the latest traffic referral report from BuzzFeed caught Marshall Simmonds's eye. The data indicated Facebook delivered about 3.5 times more page views to BuzzFeed Network sites in December than Google did:     If that observation were broadly applicable to publishers across the web, it would be a game-changer. Simmonds, CEO of Define Media Group, thought it wasn't, so he posted a rebuttal responding to writers who he felt interpreted the chart too broadly. Read More
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