On Monday, Reddit announced the unveiling of a new feature that could make life for BuzzFeed and Gawker a little more awkward: embeddable comment threads. From now on, if media outlets want to use content from Reddit, they can embed comments from the site’s users directly in their stories, just as they have been able to do with Tweets.
As Reddit administrators noted in the comment thread following the announcement, this feature could do more than advance the Reddit brand. For years, Reddit users have accused Gawker and BuzzFeed editors of searching Reddit for interesting content, scooping it up, repackaging it, and publishing it without attributing either Reddit or the users who originally posted the content. The new embed feature won’t exactly keep websites from swiping content, but it will make their editors slightly more queasy about swiping content when a simple mouse click will allow them to post Reddit’s work directly onto their own site. Read more