I’m in Twitter List Heaven. Well, actually, now that Twitter has expanded the capabilities of its list feature, just about the only category I haven’t made a new list for is heaven.
Before Twitter updated its lists feature last … Read more
NASA’s many social media products point to an uncomfortable new reality for reporters: the space agency doesn’t really need them to break news.
“We have an obligation to authentically share NASA on social media,” Jason Townsend, deputy social media manager … Read more
The desktop and laptop remained the No. 1 place where users accessed sites, but the smartphone wasn’t far behind. Just less than half of both men and women accessed via their smartphone, and another 32% of men and 21% of women accessed via the tablet. (more...)
At many news organizations, “social media” has become something of a catch-all, a not especially descriptive term for highly differentiated functions. Editors think about social sharing as they’re assigning stories; writers use social channels to find sources and confirm leads; designers incorporate social media buttons and widgets into site redesigns; tech teams optimize pages for social discovery; and salespeople increasingly sell brands on their sizable social audiences. Each of these might require its own hire or department. Once the province of a single point man, social media responsibilities are now frequently dispersed across the newsroom.Fishman, a former social editor, quotes one unnamed editor who told him: “I both agree that the social media editor is dead and I just hired a social media editor.” (more...)
This morning I wrote about how some newsrooms use Tumblr, but getting to know the site can take awhile. So here’s a quick guide to using Tumblr, with Poynter’s Tumblr page as a reference.
This is the Tumblr Dashboard, … Read more
What do you do with a blog service full of cat GIFs and memes? If you’re Yahoo, you buy it for $1.1 billion. If you’re a media outlet, you use Tumblr as an extension of your brand.
How do you dig up information in a story like the one unfolding in Cleveland when all you know is three women missing for nearly a decade suddenly escaped their captors? When the story broke, government offices were closed, the … Read more
The share dialog prompts a user to add a comment to the article, creating a strong signal back to Facebook. Slate.com story pages have both Share and Like buttons prominently visible, so readers can choose how they want to post the story to Facebook.• It makes calls to action: "The descriptive comments from Slate editors often directly solicit feedback from followers." (more...)
Digital tools help produce quality content online, but it can be tough figuring out where to start. Here are 10 online tools that can help improve journalists’ reporting and storytelling, and engage readers in multimedia.
Reporting resources: These tools can … Read more
Page views, TV ratings, “likes” and retweets alone don’t reveal how media influences people’s awareness or actions. This is a challenge for organizations that hope to connect audiences with important social issues and support long-term change.(more...)