The latest report by analytics firm Parse.ly indicates large news sites see a greater percentage of visitors return within 30 days than small news sites do.
That finding runs counter to the company’s internal hypothesis that niche sites would have higher return rates, the company said in an email. Sites with more than 10 million monthly visitors saw a 16 percent return rate, while sites with fewer than 1 million monthly visitors saw a 9 percent return rate.
The company’s March sample included 500 million visitors and over 2 billion page views. Across Parse.ly’s entire network, an average of 11 percent of visitors returned to a site within 30 days.
Last month, Poynter wrote about Chartbeat and New York magazine’s effort to track what converts one-time visitors into loyal, returning readers. Read more