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Times of India publisher to staffers: Give us your social media passwords if you're posting news

Hey, it's Tuesday. Media stories coming your way! Strict, strange social-media policy at Times of India: Bennett, Coleman and Company Ltd staffers have been told not to post news stories from their personal social media accounts; instead, they must create company-authorized accounts, according to Quartz India. Even weirder: the company — which publishes The Times of India and The … Read More
NEWS

Retweets are endorsements at NPR and AP, but not at NYT

NPR is still worried that retweets can easily be misconstrued as endorsements, according to a memo from standards and practices supervising editor Mark Memmott obtained by Jim Romenesko. According to Memmott, "despite what many say, retweets should be viewed AS endorsements." He quoted from NPR's ethics handbook: “Tweet and retweet as if what you’re saying or passing along … Read More
NEWS

Social media roundup: Gawker, USA Today, LA Times open up with tips and insights

Automated tweets get less engagement than handcrafted ones, WhatsApp is making inroads at a USA Today sports site, and sometimes all you can do when a years-old piece takes off on Facebook is shrug. It's been a good week for gleaning insights from media outlets, which seem increasingly willing to share which social strategies are working for … Read More
NEWS

Report: readers more loyal to large news sites

The latest report by analytics firm Parse.ly indicates large news sites see a greater percentage of visitors return within 30 days than small news sites do. That finding runs counter to the company's internal hypothesis that niche sites would have higher return rates, the company said in an email. Sites with more than 10 million monthly visitors saw a 16 percent return rate, while sites with fewer than 1 million monthly visitors saw a 9 percent return rate. The company's March sample included 500 million visitors and over 2 billion page views. Across Parse.ly's entire network, an average of 11 percent of visitors returned to a site within 30 days. Last month, Poynter wrote about Chartbeat and New York magazine's effort to track what converts one-time visitors into loyal, returning readers. Read More
NEWS

Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn't declare a winner

Last week, the latest traffic referral report from BuzzFeed caught Marshall Simmonds's eye. The data indicated Facebook delivered about 3.5 times more page views to BuzzFeed Network sites in December than Google did:     If that observation were broadly applicable to publishers across the web, it would be a game-changer. Simmonds, CEO of Define Media Group, thought it wasn't, so he posted a rebuttal responding to writers who he felt interpreted the chart too broadly. Read More
NEWS

Future of News Audiences: what's next as young fail to become strong news consumers

Paul Taylor, executive vice president of special projects at the Pew Research Center, talks about demographic trends impacting the news industry, at a Poynter discussion moderated by Jill Geisler, Poynter senior faculty, leadership and management. Journalism executives and other participants at Poynter's Future of News Audiences conference heard Sunday night what some would have preferred not … Read More
NEWS

Tips for Storytellers: How to make the most of your tweets

My Grandma Helfrey was a master storyteller, using voices and just the right sense of humor. Over the years at Poynter, I've met a host of great storytellers and I've loved seeing them perfect the tools of their trade—for writing, audio, video, photography, graphics, social media and more. To summarize a few of the ideas that have stuck with me, … Read More
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