- Paul Taylor, executive vice president of special projects at the Pew Research Center, talks about demographic trends impacting the news industry, at a Poynter discussion moderated by Jill Geisler, Poynter senior faculty, leadership and management.
Journalism executives and other participants at Poynter’s Future of News Audiences conference heard Sunday night what some would have preferred not to hear: younger generations simply aren’t growing into dedicated consumers of news the way their parents and grandparents did.
As young adults age and begin families, the theory goes, they start to care more about the world around them and read the news — a development that would help reverse the fortunes of news organizations which have seen precipitous declines in their audience numbers. But this may be a false hope — so far there is no “life cycle” effect, at least none that can be detected.
Paul Taylor, Pew Research Center executive vice president of special projects, said researchers in 2012 asked consumers how many minutes they devoted to taking in the news the day before. Read more