Articles about "Social media"


Retweets are endorsements at NPR and AP, but not at NYT

NPR is still worried that retweets can easily be misconstrued as endorsements, according to a memo from standards and practices supervising editor Mark Memmott obtained by Jim Romenesko.

According to Memmott, “despite what many say, retweets should be viewed AS endorsements.” He quoted from NPR’s ethics handbook:

“Tweet and retweet as if what you’re saying or passing along is information that you would put on the air or in a ‘traditional’ NPR.org news story. If it needs context, attribution, clarification or ‘knocking down,’ provide it.”

The reiterated policy of treating every retweet as a message that could be dangerously misconstrued comes in light of an education blogger lamenting on an official NPR account that “only the white guys get back to me” on deadline.… Read more

Tools:
2 Comments
Facebook and Twitter Applications on Ipad

Social media roundup: Gawker, USA Today, LA Times open up with tips and insights

Automated tweets get less engagement than handcrafted ones, WhatsApp is making inroads at a USA Today sports site, and sometimes all you can do when a years-old piece takes off on Facebook is shrug.

It’s been a good week for gleaning insights from media outlets, which seem increasingly willing to share which social strategies are working for them. Here’s a rundown of recent social media news you might have missed:

Human tweets RSS tweets

Los Angeles Times social media editor Stacey Leasca shared some tips on Twitter’s media blog this week.

Among her insights was the fact that moving from RSS tweets improved engagement. It’s no surprise that a human touch makes a difference, but it’s interesting to see how much the change seems to have increased the rate at which the newspaper’s accounts are gaining new followers:

A perfect example of this is, again, @LANow.

Read more
Tools:
0 Comments
social media _ depositphotos

How Muck Rack’s social media tool lets journalists track content sharing

Muck Rack

Here’s a handy social media tool you might not be aware of: Muck Rack’s Who Shared My Link feature. Simply paste any link, and it shows you how many times it was shared on Facebook, Twitter, LinkedIn and more. There’s even a button for your bookmarks bar so you can instantly see social shares for whatever page you’re on.

Sara Morrison wrote about the feature last year for CJR. As Muck Rack CEO Gregory Galant told her: “Since pageviews are known only to the publishers, who usually embellish the numbers before releasing them, ‘shares’ is one of the few metrics that are public and equal across the Web.”

Muck Rack announced on Tuesday that it added the ability to generate PDF summaries of how a link performed on social media (you have to be a Muck Rack Pro member or a verified journalist to access the PDF reports — and a list of Muck Rack users who shared your link).… Read more

Tools:
1 Comment
parselylogo

Report: readers more loyal to large news sites

The latest report by analytics firm Parse.ly indicates large news sites see a greater percentage of visitors return within 30 days than small news sites do.

That finding runs counter to the company’s internal hypothesis that niche sites would have higher return rates, the company said in an email. Sites with more than 10 million monthly visitors saw a 16 percent return rate, while sites with fewer than 1 million monthly visitors saw a 9 percent return rate.

The company’s March sample included 500 million visitors and over 2 billion page views. Across Parse.ly’s entire network, an average of 11 percent of visitors returned to a site within 30 days.

Last month, Poynter wrote about Chartbeat and New York magazine’s effort to track what converts one-time visitors into loyal, returning readers.… Read more

Tools:
0 Comments
Twitter IPO

Who owns your Twitter followers?

This is the latest in a series of articles by The Poynter Institute and the Reporters Committee for Freedom of the Press on legal issues affecting journalists. Poynter’s Ellyn Angelotti is an attorney and teaches social media issues.

Social media regularly blurs lines when it comes to journalists’ personal and professional lives. We often post pictures of our pets and children alongside posts related to our work. One unintended consequence is this can create ambiguity about who ultimately owns your Twitter account.

Organizations and brands seek employees who can effectively build an audience using social media. However, once an employee builds a healthy community of followers and then leaves the organization, who do the followers belong to?

Some instances are clearer than others.

Journalists who create an account associated with a beat and then exit the organization often leave their account and start a new one.… Read more

Tools:
3 Comments

Americans twice as likely to believe news organizations than social media

Associated Press | American Press Institute

No matter how old they are, people surveyed for a new study by the Associated Press-NORC Center for Public Affairs Research and the American Press Institute were “more than twice as likely to express high levels of trust about what they learn directly from a news organization (43 percent say they trust it mostly or completely) as they are to trust what they discovered through social media.”

15 percent of those who get news through social media “say they have high levels of trust in information they get from that means of discovery,” the study says. 13 percent of people under 30 said social was their preferred source for news. 3 percent of all other age groups said the same thing.… Read more

Tools:
0 Comments
Shown are the main offices of the San Francisco Chronicle newspaper in San Francisco, Friday, March 13, 2009.(AP Photo/Eric Risberg)

S.F. Chronicle social ‘boot camp’ changing culture, practices

The 148-year-old San Francisco Chronicle has invested in an off-site incubator for its journalists to learn about and experiment with a variety of digital tools, including social media. PBS Media Shift explored goals of the “boot camp” in January.

Now that the effort is underway, I reached out to Marcus Gilmer, newsroom social media manager at the Chronicle and Sfgate.com. (He and I worked together at the Chicago Sun-Times last year.) Gilmer joined the Chronicle in December and has spent time at the incubator teaching social media skills and tools to reporters and editors. (This interview has been edited and condensed for clarity.)… Read more

Tools:
0 Comments
Facebook like icon keyboard

Mental Floss a big winner after Facebook’s mysterious ‘high quality’ algorithm change

When Facebook announced in December that it was altering its News Feed algorithm to focus on “high quality content,” speculation centered on which sites might be in danger of excommunication as Facebook took aim at the viral bubble.

Was BuzzFeed’s silly clickbait a target, or would the site’s growing commitment to real news and longform save the domain from banishment? (It’s doing just fine.) What about Upworthy, the viral site that ruled Facebook in November with its widely mocked and mimicked “you won’t believe ____” headlines? (Business Insider declared it “crushed” after a December traffic dip, but a wider view of Quantcast data leads to a less dramatic conclusion.)

Meanwhile, some sites stood to gain, and one winner seems to be Mental Floss, a source of eminently shareable trivia, historical facts and answers to hundreds of questions you didn’t know you had.… Read more

Tools:
1 Comment
Two biggest social networks

Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn’t declare a winner

Last week, the latest traffic referral report from BuzzFeed caught Marshall Simmonds’s eye. The data indicated Facebook delivered about 3.5 times more page views to BuzzFeed Network sites in December than Google did:

 

 

If that observation were broadly applicable to publishers across the web, it would be a game-changer. Simmonds, CEO of Define Media Group, thought it wasn’t, so he posted a rebuttal responding to writers who he felt interpreted the chart too broadly.… Read more

Tools:
4 Comments
Some wooden cubes forming the word law, in front of a gavel. Digital illustration. (Depositphotos)

Who’s a journalist and other digital issues: media lawyers weigh in on #wjchat

Tools:
2 Comments