NPR is still worried that retweets can easily be misconstrued as endorsements, according to a memo from standards and practices supervising editor Mark Memmott obtained by Jim Romenesko.
According to Memmott, “despite what many say, retweets should be viewed AS endorsements.” He quoted from NPR’s ethics handbook:
“Tweet and retweet as if what you’re saying or passing along is information that you would put on the air or in a ‘traditional’ NPR.org news story. If it needs context, attribution, clarification or ‘knocking down,’ provide it.”
The reiterated policy of treating every retweet as a message that could be dangerously misconstrued comes in light of an education blogger lamenting on an official NPR account that “only the white guys get back to me” on deadline.… Read more