When Facebook announced in December that it was altering its News Feed algorithm to focus on “high quality content,” speculation centered on which sites might be in danger of excommunication as Facebook took aim at the viral bubble.
Was BuzzFeed’s silly clickbait a target, or would the site’s growing commitment to real news and longform save the domain from banishment? (It’s doing just fine.) What about Upworthy, the viral site that ruled Facebook in November with its widely mocked and mimicked “you won’t believe ____” headlines? (Business Insider declared it “crushed” after a December traffic dip, but a wider view of Quantcast data leads to a less dramatic conclusion.)
Meanwhile, some sites stood to gain, and one winner seems to be Mental Floss, a source of eminently shareable trivia, historical facts and answers to hundreds of questions you didn’t know you had.… Read more