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How building trust with your audience is like dating

This piece was originally published by the Reynolds Journalism Institute at the Missouri School of Journalism. It has been republished with permission. You can join the author for a free Webinar about building trust on Facebook at 2 p.m. Thursday, March 2. Relationships take work. You don’t get intimacy without putting in some time. You don’t ask … Read More
NEWS

Dan Rather is worried about Facebook's lack of transparency

In a note (on Facebook, no less) legendary anchor and longtime newsman Dan Rather voiced concern about the social network's "mysterious algorithms" while heralding its potential as a "tremendous force for good." In his nearly 500-word post, Rather cites Facebook as among the "literally world changing" social networks that are "reimagining my chosen line of work and all of … Read More
NEWS

How CNNMoney is getting to know its audience

When controversies about Facebook started making the news recently, staffers at CNNMoney knew quickly it was a topic their audience was very interested in. How? A tool they built told them. "We knew that they were hungry for that," said Leezel Tanglao, assistant managing editor of programming, "and we saw it surging." That notice came from the proprietary tool, … Read More
NEWS

Happy birthday, Twitter! We weren't sure what to do with you at first.

“I spend too much time online. What’s another addiction?” That was my first tweet, posted on March 6, 2008. Little did I know how addictive Twitter would eventually become. The social media network celebrates 10 years of existence today. It’s hard to overstate Twitter’s role in journalism over the past decade, from being the go-to platform for breaking … Read More
NEWS

5 questions to ask before adopting Peach (or any other social network)

A colleague texted me last month with a question that made doubt my early-adopter status. “Are you on Peach?” I was not. In fact, I didn’t even know what it was. But a quick Google search told me it was a new messaging app from the man who brought us Vine, the popular video-sharing network that Twitter acquired in … Read More
NEWS

The L.A. Times had some fun with social cards at last night's debate

After the last GOP debate, we spoke with The Washington Post about its decision to use social cards to illustrate some notable zingers from the candidates. Last night, the Los Angeles Times brought its own social card game to Twitter. Alexandra Manzano, director of audience engagement, said the Times hoped to do these during the last debate … Read More
NEWS

Eat cereal, and other tips on creativity from Snapchat superstar Shonduras

Snapchat celebrity Shonduras says anyone in a creative industry should involve the audience as often as possible. (Screen shot) When it comes to social media platforms, Snapchat users might be stuck with the most limitations. Most famous for its (supposedly) self-destructing messages, Snapchat limits videos to 10 seconds, text to 31 characters and offers only rudimentary tools for … Read More
NEWS

How social media selfie teasers can improve your live shot

We're well past the stage where social media is just one extra thing reporters are being asked to squeeze into the finite amount of time they have before the top of the newscast. For multi-media journalists (MMJs) working without a videographer, shooting a selfie video to post on Twitter and Facebook is de rigueur, and, to be honest, should be … Read More
NEWS

We’re using hashtags less than ever. Here’s why.

Photo by Andreas Zieroth/Flickr I’ve noticed something over the past year: We’re using hashtags less often in tweets. By “we” I don’t just mean AJ+. I mean everyone. In recent months when I’ve checked Topsy or Twitter trends before tweeting, I’ve often seen a keyword(s) for a particular story trending higher than a hashtag. I’ve wondered: Are hashtags … Read More
NEWS

5 ways newsrooms can make the most of Instagram

A selection of photos from Poynter's Instagram feed (@poynter_institute) What’s the point of Instagram if it doesn’t drive traffic? This is one of the most common questions I hear from journalists tasked with growing their newsroom’s social media presence. It’s also a question I recently faced as I made the case for Poynter’s newly launched … Read More
NEWS

The lesson from the dress color debate that every journalist needs to know

Yesterday’s insane Internet debate over the color of a dress offers a critical lesson that every journalist must incorporate into their daily work. This lesson has nothing to do with viral content, fashion, BuzzFeed, social media, the future of media, Tumblr, or audience engagement. Many of us looked at a very simple photo of a dress and … Read More
NEWS

'Tweet your story four times' and other advice from Philly.com’s Erica Palan and Diana Lind

Melody Kramer spoke with Philly.com's Erica Palan on Tuesday about how Palan works with her coworkers on social. Included in that conversation was the mention of a recent workshop for staff at Philly.com, the Philadelphia Inquirer and the Philadelphia Daily News called "How to get your story read." After Tuesday's story, people asked Palan to see the presentation … Read More
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