"As you can expect, some of these changes involve personnel reductions," Strang said. Management will be "communicating those changes" in meetings today. The company's namesake publication (where I used to work) is losing several staffers. Strang mentions no specific number of layoffs. In addition to Spin, SpinMedia owns or sells ads for quite a few publications, including Vibe, The Frisky and Celebuzz.
In an email, company spokesperson Julia Walker told Poynter that while SpinMedia is "always looking for growth, we recognize that we need to do so efficiently in order to truly scale our company."
We're taking steps that reflect that focus—we're converting select sites from the SpinMedia collection from wholly-owned to partnerships, consolidating some of our back office functions and streamlining various other parts of our organization. These steps involve personnel adjustments, which are never easy but we know that in an opportunity-rich environment, we need to constantly refine and adjust our operation in order to be our competitive best.Strang's memo: (more...)