One of the benefits of my job is that as I travel around the country working with TV stations, I see story ideas that spread like kudzu from one market to the next. One station in one city finds some success with the story, others hear about it, copy the idea and localize it. I find most of these cut and paste ideas pop up around “sweeps” months and most are awful. Here’s one that isn’t. It is worth looking at where you are and it may keep some kid from getting hurt.
In May, WDIV in Detroit began investigating high school football helmet safety. The station found that local high schools routinely issued players helmets that helmet safety experts said didn’t provide enough protection.