The St. Petersburg Times is trading in the name that bears its storied past for a new one targeting the future, Chairman and CEO Paul Tash said in an interview Tuesday.
The decision to become the Tampa Bay Times is a competitive move aimed at taking name space away from cross-town rival The Tampa Tribune, and is raising new speculation about the Media General paper’s viability. The name change has unsettled some; Twitter reaction decried the lost legacy, weakened identity, and potential confusion.
“I’m honored by any objection here, because it means that the St. Pete Times counts. And I agree — it counts,” said Tash, also chairman of the Poynter Institute, which owns the Times. “But the important part of our name is ‘Times,’ and to make the most of the success that we’ve had and to continue as a first-rate news organization, we need to draw fully on the support of the entire Tampa Bay region.”
It’s not unheard of for newspapers to change their names.… Read more