A year ago, co-authoring the “State of the News Media” chapter on newspapers, I thought 2010 would be a year of rebound — and a test of whether newspapers would reinvest in “developing new lines of business and rebuilding skimpy news reports.”
Little of that happened. Advertising revenues declined for the year, 6.4 percent by my estimate. Profits on net earnings hovered around 5 percent. Newsroom cuts continued, though not so severe as those of 2008 and 2009.
And there was no great leap forward in revenue generated by digital initiatives. Experiments with paid online content, expected in 2010, mostly got pushed forward to this year. Mobile and tablets remain exciting opportunities in concept but not a big help to the top or bottom line anytime soon. Read more